Brad Woodgate, founder of Joyburst, says that the blurring of lines within beverages has presented opportunities to meet consumers at different occasions.
Nestlé USA unveiled its 2027 Food and Beverage Trend Forecast, identifying the five shifts set to define how Americans eat and drink in the year ahead.
With interest in performance beverages on the rise, beverage-makers are turning to a variety of ingredient solutions for pre-, during and post-activities.
As consumers take greater control of their health and well-being, performance beverages that were once designed to fuel athletic and fitness activities also are being incorporated into broader wellness goals.