In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just athletes with its association to health and wellness, functional trends.
With health and wellness trends continuing to prompt innovation across beverage categories, experts highlight how the sports and recovery drink markets are catering to consumers’ evolving need states.
The creamers and dairy drinks market has remained relevant thanks to personalization, plant-based options and health and wellness trends, experts share.
Lifeway Foods Inc., a leading U.S. supplier of kefir and fermented probiotic products, announced the release of 10 new innovative flavors to its on-the-go 8-ounce line of organic kefir.