On-premise outlets still are weathering the challenges of being one of the industries hardest hit by the pandemic. As the channel pivots, experts note to-go beverage alcohol might be here to stay.
The Coca-Cola Co., PepsiCo and Budweiser are among the big brands not advertising in the Super Bowl. An advertiser for 37 years, Budweiser will be using part of its media spend to help support recovery in the on-premise channel through COVID-19 vaccine awareness, access and education.
The National Restaurant Association reports that nearly 100,000 restaurants are in danger of permanently closing. Yet, some foundations are “sharing the love” with much-needed financial help.
Many of us are more than ready to bid adieu to 2020, but experts note the following on-premise trends: check values are higher; wait staff are earning higher tips; and consumers are “treating” themselves to more premium cocktails and spirits.
When day-to-day life changed throughout the United States in March, beverage market leaders had to step into action to protect their frontline workers while preserving business operations.
Brand teams up to support restaurants transitioning to outdoor dining
September 8, 2020
Moet Hennessy and nonprofits are working together to provide assistance to help restaurants in the New York City area safely transition to outdoor dining throughout the city.