Articles Tagged with ''On-Premise''

Heineken 00

Heineken encourages consumers to enjoy Dry January with a cold one

Import beer brand unveils promotion featuring Heineken 0.0
December 20, 2019

For consumers looking to participate in Dry January, beer drinking usually is not part of the equation. However, Heineken USA, White Plains, N.Y., is encouraging consumers to keep their alcohol-free pledge, but still with a beer in hand — Heineken 0.0. To support on-premise partners, the company introduced an integrated marketing program that incorporates the alcohol-free brew.


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Thanksgiving holiday offers opportunities for on-premise outlets

Wine outperforms spirits, beer, cocktails and beer during holiday time
November 26, 2019

The latest consumer data from New York-based Nielsen CGA has revealed that Thanksgiving is the most valuable annual occasion for still wine, providing ample opportunity for local bars and restaurants expecting an influx of hometown consumers this week, it says. Wine outperforms spirits, beer, cocktails and soft drinks in that 39 percent of U.S. consumers choose to drink wine when out-of-home during the Thanksgiving period, with significant opportunity for wine-led bars as well as specific dining channels where wine and food pairings are key.


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Alcohol-free innovations hit the on-premise market

Nielsen highlights how more consumers are abstaining from alcohol and what it means for bars
Jessica Jacobsen
September 12, 2019
As bars and restaurants see a growing sect of consumers abstaining from alcohol beverages, operators are getting creative with their drink menus in order to encourage consumers to visit the establishment but for an alcohol-free evening.
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AB InBev's PureDraught, a one-way, polymer keg system. - Beverage Industry

AB InBev releases PureDraught for fresher beer on-premise

Keg technology allows more flexibility and less waste
July 17, 2019
The company’s GITEC division’s new PureDraught uses a custom-molded, double-walled, bottle-in-bottle polymer keg that allows air or gas to be fed into the outer bottle, which keeps its shape and pushes the beer out of the inner bottle.
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Anheuser-Busch InBev PureDraught

AB InBev rolls out PureDraught System

One-way keg technology keeps beer fresher longer, reduces carbon footprint
July 17, 2019

Leuven, Belgium-based AB InBev, through its Global Innovation and Technology Center (GITEC), is introducing PureDraught, a one-way, polymer keg system that keeps beer fresher up to four times longer than a traditional steel keg and reduces the carbon footprint of shipping beer — all while offering more versatility and variety for bar and restaurant owners, it says.


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