Articles Tagged with ''On-Premise''

Drinking habits for Super Bowl evolve

Female tastes alter adult beverage landscape
January 28, 2019

As Americans prepare to watch the Super Bowl this coming Sunday, they will be flocking to retail outlets for their food and beverage needs. According to an Insights from New York-based Nielsen titled “The Evolution of Super Bowl Consumption,” the market research firm identified how today’s viewing experience has evolved.

Nielsen details that the female fan base remains substantial, noting that it has held steady at about 46-47 percent of total viewership from Super Bowl XLVII in 2014 to Super Bowl LII in 2018.


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Mixologist Tara Jagodzinski mixes her award-winning cocktail, “The Spaisi Ginger”. - Beverage Industry

On-trend cocktails drive sales on-premise

Cocktail competitions, chatbots fuel innovation with mixologists, consumers
Barbara Harfmann
October 29, 2018
The quest to perfect and expand on traditional offerings continues to evolve as witnessed by national cocktail competitions, happy hours and step-by-step recipes on websites and cocktail chatbots, which are furthering consumers’ fascination and enjoyment of cocktails at home and on-premise.
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Last Drop - Taylor Karg - Beverage Industry

Happy hour specials boost alcohol sales

Data suggests restaurants, bars depart for higher check averages
Taylor Karg - Beverage Industry
Taylor Karg
October 17, 2018
When the “mid-week slump” hits, one of my favorite activities is meeting with friends for happy hour (where we can find the best deal, of course) and imbibe with premium cocktails at a lower price.
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bottled water

Icelandic Glacial expands retail presence

Bottled water brand adds to on-premise sales
September 18, 2018

Los Angeles-based Icelandic Glacial announced that its sustainably sourced spring water has added thousands of doors in the convenience and grocery channels nationwide. This is in addition to its on-premise growth the company has seen in restaurants and hotels, it says.


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Two by Two Rye Whiskey

Barcardi, Lonely Whale join forces to eliminate plastic straws

Spirits company encourages consumers, retailers to join hashtag #TheFutureDoesntSuck
July 17, 2018

Hamilton, Bermuda-based Bacardi Ltd. and Seattle-based nonprofit Lonely Whale have joined forces to help rid the environment of single-use plastic and to eliminate one billion single-use plastic straws by 2020, the companies said.


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