Articles Tagged with ''On-Premise''

As part of the Nielsen CGA joint venture, New York based-Nielsen and CGA Strategy, U.K., announced that Brand Index, a statistically robust, fully projected on-premise measurement for beverage alcohol clients, will be rolling out in two phases this year. 

As the beverage industry continues to experience significant levels of consolidation, distributors on the local, national and global level are being affected.

Bacardi Ltd., Hamilton, Bermuda, has expanded its portfolio of super-premium rums with the acquisition of Banks rum.

 Saint Arnold Brewing Co. released the latest edition in its small-batch series of barrel-aged beers: Bishop's Barrel No. 9.  

Following consumer requests, PepsiCo brought back its Mtn Dew Baja Blast variety in bottles and cans and added another new flavor to its Mtn Dew team: Mtn Dew Sangrita Blast.

For decades, TV shows like “Cheers,” “The Simpsons,” “Sex and the City,” and “How I Met Your Mother,” among others, have highlighted the social tradition of meeting friends at a local bar or club for a drink. However, since the Great Recession, consumers seem to be pulling back on this tradition because of their lower levels of discretionary income.

Beverage Marketing Corp. (BMC), New York, and Technomic Inc., Chicago, announced a new strategic alliance between the two firms. Through this alliance, BMC and Technomic will provide unparalleled depth of market information to the ever-evolving beverage industry, its suppliers and advisers, the companies report.

Heineken USA, White Plains, N.Y., unveiled BrewLock, its patented new on-premise technology that transforms the quality, consistency and environmentally sound delivery of draft beer, the company says. The BrewLock draft beer system is designed to consistently provide a freshly brewed beer taste in an easy-to-install format, it says.

The Nightclub & Bar Show (NCB) will celebrate its 30^th anniversary this year. The event will take place March 30-April 1 at the Las Vegas Convention Center in Las Vegas. An estimated 39,000 industry professionals will be in attendance.

I have to admit, I am an easy target for LISTS. I imagine that I am not the only one, though, given that these types of articles populate many publications, websites, blogs, etc., throughout the year.