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New ProductsCarbonated Soft Drinks

Mtn Dew Baja Blast and Sangrita Blast

May 8, 2015

Following consumer requests, PepsiCo brought back its Mtn Dew Baja Blast variety in bottles and cans and added another new flavor to its Mtn Dew team: Mtn Dew Sangrita Blast. Like Mtn Dew Baja Blast, citrus-punch-flavored Mtn Dew Sangrita Blast made its debut at Taco Bell but now, for the first time, is expanding into bottles and cans for a limited time this spring and summer, while supplies last. Afterward, consumers still can purchase the drink at Taco Bell, the brand says.
Tropical-lime flavored Mtn Dew Baja Blast is the second-largest and fastest-growing beverage sold at Taco Bell and has generated more than $1 billion in retail sales since its introduction.

PepsiCo Inc., Purchase, N.Y.
Telephone: 914/253-2000
Internet: www.mountaindew.com
Distribution: National
Ingredients: Sangrita Blast: Carbonated water, high-fructose corn syrup, citric acid, natural and artificial flavor, sodium citrate, sodium benzoate, gum Arabic, caffeine, Red No. 40, calcium disodium EDTA, glycerol ester of rosin, sucrose acetate isobutyrate, Blue No. 1.
 

KEYWORDS: Hispanic flavor limited-edition Mountain Dew On-Premise

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