White Plains, N.Y.-based HEINEKEN USA announced that Strongbow Hard Ciders will release its Original Dry to on-premise outlets with the availability of 50-liter steel kegs.
When Strongbow Hard Ciders re-introduced Original Dry last summer, the brand answered the call from consumers for the crisp, less sweet original hard cider favored by the many devoted Strongbow drinkers, it says.
As tastes in the U.S shift toward a preference for less sweet beverages, consumers have been messaging on Twitter and Facebook to “Bring Back the Original British Dry”, and “Call me when the old recipe is back.” Strongbow Original Dry is available in all can formats, and also is now available in 50-liter steel kegs to bring the fresh taste to on-premise draught programs throughout the United States.
"We’re responding to consumer requests by bringing back the less sweet, original hard cider that Strongbow drinkers have been asking for to the on-premise in a format that will satisfy on-premise operators and delight cider drinkers," said TJ Keighley, brand director for Strongbow Hard Ciders, in a statement. “The original dry cider is made with a mixture of bittersweet and culinary apples for a crisp, less sweet taste. Original Dry draught will ensure that on-premise operators maximize profits and cider lovers experience the product in its freshest form straight from the tap.”
Like all Strongbow products, Original Dry is 5 percent alcohol by volume and gluten free.