With thousands of articles about genetically modified organisms, or GMOs, hitting the wire last year, consumers quickly learned the meaning of the acronym.
When the cold and flu season strikes, a glass of orange juice is many consumers’ solution to getting their daily dose of vitamin C to help strengthen their immune systems.
When it comes to the latest trends, “healthy” and “natural” continue to top the list of consumer needs and interests for beverages, according to respondents of Beverage Industry’s annual New Product Development Survey.
New cohorts analyze consumers by healthy behaviors, age
December 17, 2013
Chicago-based Information Resources Inc. (IRI) released two new major demographic segmentations to help consumer packaged goods (CPG) manufacturers and retailers better understand consumers. The NutriLink segmentation classifies U.S. consumers into six groups based on their behavior and attitudes toward health, diet and nutrition, as well as their demographics, while the SilverLink segmentation specifically analyzes U.S. adults aged 50 and older based on demographics; attitudes toward aging, health and wellness; shopping behavior; and lifestyle habits.
In the CBS drama “The Mentalist,” consultant Patrick Jane surveys the crime scene looking for clues that others might have overlooked. But the pesky former psychic also seems to be on the hunt for more at every crime scene: a cup of tea.
Trust, traceability could be keys to boosting consumer confidence
November 12, 2013
Innova Market Insights, the Netherlands, released its Top 10 list analyzing the latest trends impacting the food and beverage industries. Some of the top trends include moves to reduce the amount of food waste as consumers simultaneously adapt their habits in times of continuing austerity. These trends come as the industry focuses on regaining consumer trust, following a year of negative headlines, the market research firm says.
Some of the best parts of being a member of the media are the experiences you have and knowledge you take with you. During my local media time, I had the chance to experience new, exciting things and gain a deeper understanding of the community I grew up in.
Raise your hand if your New Year’s resolution last month contained some improvement regarding your health. I admit that every year I set some goal around my health, whether it is changes in dieting habits or increased exercise frequency.
The old adage, “You are what you eat,” has been more top of mind in recent years as the wealth of health and wellness information inspires consumers to consider their diets. According to the International Food Information Council Foundation’s 2012 Food & Health Survey, nearly all Americans say they have given at least a little thought to the healthfulness of their diets, physical activity and the safety of the food they eat and are trying to improve at least one of their eating habits.