Harris Poll survey finds consumers view bottled water as healthy alternative to carbonated soft drinks
A vast majority of consumers see water as a smart beverage choice and consider bottled water to be healthier than soft drinks, according to newly released findings from a survey conducted online by Harris Poll of more than 2,000 U.S. adults aged 18 years and older for Alexandria, Va.-based International Bottled Water Association (IBWA).
As a protest against British taxation, Samuel Adams and other colonists dumped chests of tea into Boston Harbor in what would come to be known as the Boston Tea Party on Dec. 16, 1773. However, from a beverage perspective, if someone hypothetically tasted the harbor water after the Boston Tea Party, this event could have been viewed as an early experimentation of blending tea and tea flavors in Puget Sound water.
Whether it’s from your family physician or it’s used as a tag line in a national commercial, many consumers have heard the phrase, “You are what you eat.”
In the sea of beverages on the retail shelves, consumers definitely have no shortage of options from which to choose. When you take into account the number of new SKUs out there, it can get even more intriguing.
Although many private-label brands have moved beyond the “me-too” positioning for which they were once known, the private-label beverage segment still is struggling to keep up with the rest of the beverage market as consumers' needs and wants have evolved.
Company aims to encourage consumers to drink more water
SodaStream International Ltd., Airport City, Israel, announced a commitment to shift its focus toward health and wellness and highlighting the importance of hydration in a healthy and active lifestyle.
Healthy soft drinks will account for half of global soft drink retail sales this year, Euromonitor reports
Market research firm Euromonitor International, Chicago, released new data on the health-and-wellness industry, which it reports has grown by 6.75 percent in current value terms to reach $774 billion this year.
Although artificial intelligence could be a wave of the future for retailers and plant operators, artificial ingredients might be a trend of the past for consumers.