Articles Tagged with ''health and wellness''

In contrast with last year’s indulgent flavor trends, beverages this year are shifting to reflect consumer interest in health and wellness.

To help consumer packaged goods manufacturers boost the nutritional benefits of their products, Cargill developed IngreVita, a new oil blend.

Last spring in Lahore, Pakistan, and New Delhi, India, Coca-Cola vending machines connected consumers in the two communities separated by 325 miles and decades of political tension.

The number of Americans who consider healthfulness when purchasing their food and beverages has shown a significant uptick in the past two years, according to the Washington, D.C.-based International Food Information Council (IFIC) Foundation’s 2014 Food and Health Survey. The survey also evaluated the “emotional” conversations consumers have about food, finding that fewer than one in four have these conversations.

Geneva, N.Y.-based Cheribundi Inc. launched the Cheribundi 7-Day Challenge, which encourages consumers to drink tart cherry juice for seven consecutive days to experience the benefits of tart cherries.

Liquid concentrates took the U.S. market by storm in 2011 with the launch of Kraft Foods’ Mio liquid water enhancers.

Although many children avoid eating their vegetables, adults also are guilty of consuming fewer veggies than they should.

Reality TV has sparked resurgence in competition programming. Whether it’s dating shows, cooking challenges, sing-offs or physical/mental challenges, viewers aren’t at a loss to satiate their competitive appetites. And now, this kind of intense competition has reached a new platform.

Oxnard, Calif.-based KeVita Inc.’s same-named sparkling probiotic drinks brand announced its official sponsorship of the 2014 Buzz Bus Tour. Stopping in cities both big and small, the Buzz Bus Tour visits festivals, wellness centers, schools, farmers markets, parks and other locations to offer people access to healthy products, fitness classes and wellness education.

A trip to the drug store is no longer just an opportunity to refill a prescription or restock the family first aid kit. Today’s retailers are instituting different programs to provide shoppers with a more value-added experience, experts note.