Jamba Juice Co., Emeryville, Calif., announced that The Organic Center has pledged to support Jamba’s “Team Up for a Healthy America” lifestyle initiative. The Jamba-sponsored annual program seeks to raise awareness about the nation’s obesity epidemic by encouraging people to make weekly pledges to live a healthier lifestyle. Pledges can range from eating healthier foods to incorporating exercise into a daily routine, the company said.
Most of the time, people have a good idea about which types of beverages contain high amounts of sugar, sodium or calories. What they might not know is the extent of a product’s nutritional value — or lack thereof. For food and beverage consumers, seeing is believing.
Chr. Hansen showcased a probiotic with clinically documented immune health benefits for juice drinks and introduced a new range of natural colors. After months of research and development, Chr. Hansen launched L. Casei 431 Juice, a probiotic developed to survive in low-pH environments, such as chilled juice and juice drinks.
Jamba Juice stores in select U.S. cities hosted “Let’s Jump!” events to help National Geographic Kids magazine set the Guinness World Records title for the most people doing jumping jacks in a 24-hour period.
Tea Forté Inc. launched its new line of Tea Forté Skin-Smart Teas, developed to promote healthy skin from within, the company says. The U.S. Department of Agriculture (USDA) organic and Fair Trade certified teas are blended to further the detoxifying effect of polyphenols to fight the visible signs of skin aging, the company adds.
Whatever the package type a beverage company chooses, primary packaging can help a product standout from the competition. In a crowded marketplace, uniqueness is the name of the game.
