Articles Tagged with ''health and wellness''

Consumers are increasingly prioritizing long-term health and focusing on prevention over cure with beverages acting as a delivery model. 

As the beverage industry continues to show strong and sustained demand for fruit ingredients, particularly tropical fruits, experts highlight how brands look to innovate in a highly competitive and fast-moving market.

This year’s State of the Industry report on bottled water market analyzes that, despite slowed volume growth, the category remains robust, showing that water is still important to consumers. 

Given the increasing use of GLP-1s, IFF recently released a report highlighting how the rapidly growing GLP-1 consumer market is reshaping the sensory experience and nutritional needs associated with food and drink. 

While flavor trends come and go, beverage formulators work to deliver products that consumers will enjoy. 

Relaxation and calming benefits have often been associated with tea products, but experts highlight that other functional benefits and flavors could be the recipe the tea market needs for volume growth.

Given that consumers are becoming more conscious of the impact stress can have on their well-being, experts note that this awareness has fueled the demand for relaxation beverages, driving market growth as people prioritize stress management.

OLIPOP CEO Ben Goodwin discusses the past, present, and future of the prebiotic soda brand as it’s reached a $1.85 billion valuation. 

With health and wellness trends continuing to prompt innovation across beverage categories, experts highlight how the sports and recovery drink markets are catering to consumers’ evolving need states.

Experts share how the plant proteins market has performed and express which proteins work best in varying beverage formulations.