Articles Tagged with ''health and wellness''

In the beverage market, manufacturers are supporting health-and-wellness needs with more function, and less sugar.

As health and wellness remains top of mind, brands are turning to exotic fruits to deliver exciting, unique flavor options.

Consumers are more knowledgeable nowadays; therefore, they hold their food and beverage choices to higher standards, experts note.

A multi-billion dollar market, juice and juice drinks are a staple in American homes. However, as the products’ sugar content continue to be scrutinized beverage-makers look for ways to entice thirsty consumers.

More consumers are engaging in the active nutrition community, offering more opportunities for protein fortification. Suppliers are developing animal- and plant-based protein solutions to meet this growing demand. 

With the functional beverage space growing dramatically, experts note that consumer interest in botanicals and adaptogens is on the rise.

Current trends for health-and-wellness, plant-based, reduced-sugar and functional beverages, for example, easily can affect the taste, mouthfeel and overall beverage experience. Thus, beverage formulators engage masking ingredients to fight off any unwanted effects.