Articles Tagged with ''health and wellness''

Consumers are more knowledgeable nowadays; therefore, they hold their food and beverage choices to higher standards, experts note.

A multi-billion dollar market, juice and juice drinks are a staple in American homes. However, as the products’ sugar content continue to be scrutinized beverage-makers look for ways to entice thirsty consumers.

More consumers are engaging in the active nutrition community, offering more opportunities for protein fortification. Suppliers are developing animal- and plant-based protein solutions to meet this growing demand. 

With the functional beverage space growing dramatically, experts note that consumer interest in botanicals and adaptogens is on the rise.

Current trends for health-and-wellness, plant-based, reduced-sugar and functional beverages, for example, easily can affect the taste, mouthfeel and overall beverage experience. Thus, beverage formulators engage masking ingredients to fight off any unwanted effects.

Calories consumed from beverages continue to decline in communities where obesity rates are above the national average, according to an independent evaluator. For four years straight, the actions the beverage industry is taking nationally with public health partners to reduce the sugar people get from beverages is working, and the data proves it, states American Beverage, Washington, D.C.