When it comes to food and beverage choices, analysts note that consumers are doing their own form of rebellion as they balance healthy choices and indulgence.
CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most.
As consumers continue to demand more than hydration from their beverages, manufacturers are turning to new ways to deliver on functionality and clean label preferences.