Articles Tagged with ''health and wellness''

This year’s State of the Industry report on energy drinks notes that with increased popularity and a wide variety of products, the U.S. energy drinks market continues to show its dominance.

Consumer trends in health and wellness have benefited plant waters, particularly coconut water as shoppers look to cut back on sugar, experts note. 

To meet consumers’ preferences for functional beverages and lower sugar content, experts note that beverage-makers are turning to solutions using advanced high-intensity sweeteners, flavor modifiers and maskers to deliver functional beverages without compromising on taste.

A shift in beverage trends can be seen during the summer. NielsenIQ identifies various trends driving summer beverage choices in the name of health and sustainability.

In today’s beverage development, formulators are layering flavors to elevate the next generation of drinks.

In the beverage market, manufacturers are supporting health-and-wellness needs with more function, and less sugar.

As health and wellness remains top of mind, brands are turning to exotic fruits to deliver exciting, unique flavor options.

Consumers are more knowledgeable nowadays; therefore, they hold their food and beverage choices to higher standards, experts note.

A multi-billion dollar market, juice and juice drinks are a staple in American homes. However, as the products’ sugar content continue to be scrutinized beverage-makers look for ways to entice thirsty consumers.

More consumers are engaging in the active nutrition community, offering more opportunities for protein fortification. Suppliers are developing animal- and plant-based protein solutions to meet this growing demand.