Anthem Worldwide, the brand development practice of Schawk Inc., Des Plaines, Ill., announced the results of its latest study in the white paper, “What Women Really Want From Health And Wellness.”
Foster City, Calif.-based The FRS Co. announced a new marketing campaign featuring professional football quarterback Tim Tebow to promote FRS Healthy Performance drinks and related products.
Green Mountain Coffee Roasters Inc. (GMCR) introduced Wellness Brewed beverages, a collection of K-Cup packs created to enhance consumers’ wellness lifestyles.
According to a presentation by Chicago-based Mintel at this year’s Institute of Food Technologists (IFT) Annual Meeting & Food Expo, 89 percent of U.S. parents say they are likely to purchase breakfast foods that their children ask for, and about 40 percent say they will buy a treat for their kids if they ask for it.