Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsR&D News

Treatt unveils hot summer drink trends

Trends address nostalgia, health and wellness

Beverage News
August 4, 2015

Suffolk, U.K.-based Treatt revealed this summer’s hottest drink trends based on its latest independent research. Melons, blossoms, garden goodies and sophisticated mocktails are among the trending drink options the research found. The new concepts appeal to the health-conscious consumer looking for exciting flavor experiences while evoking positive feelings, including the nostalgia of childhood summers to a taste of tropical beaches, the ingredient supplier says.

“A new and invigorating flavor experience is fast becoming a major driver in the success of products and this represents a significant opportunity to differentiate beverage products,” said Douglas Rash, group vice president of global sales at Treatt, in a statement. “The flavor concepts that we have identified show that consumers are increasingly choosing drink products that use natural ingredients. The analysis also identifies preferences beyond 2015, which will define the beverage market in the future. “Using trend data, we can ensure that our R&D efforts are aligned with the market to create unique products, and then leverage our applications expertise to demonstrate how our portfolio of 100 percent natural flavor ingredients can add value to ensure the success of brands in the marketplace,” he continued.

Melon and melon derivatives, for example, are exotic and naturally low in sugar. Appealing to the adult, children’s and sports’ drinks markets, Melon Plus offers a light flavor and enhanced refreshment with concepts like honeydew that offer new flavor experiences the company says. Many of these melon concepts pair well with other fruit flavors such as citrus, it adds.

The blossomflavorrepresents a natural extension of the health trend toward products that enhance mood and well-being, according to Treatt’s research. This concept draws feelings of purity, spring and romance, encouraging an emotional consumer response, it notes. With a variety of fruit blossoms to choose from, the trend could evolve to see blossom notes blended with herbs and spices, or fruit flavors.

Traditional, local and home-grown flavors also have become popular. Grandma’s Gardenis a flavor concept that brings the nostalgic feelings associated with nature, Treatt says. The trend reflects the behavior of consumers that are influenced by social responsibility and sustainability and –who  are seeking to make the most of natural resources, away from the fast pace of technically orientated modern lifestyles, according to Treatt research. Notes likely to feature prominently in this concept include rose, violet, hibiscus, lime flower and mint.

For a non-alcohol drink offering, Summer Mocktails are light, low-sugar and made from innovative, tasty flavors, providing an upmarket alternative to mainstream carbonated soft drinks, the company says. These flavors offer the opportunity to develop added value and sophisticated beverages, such as ‘mocktails’ like Virgin Mojito and non-alcohol Gin & Tonic, or summer favorites like Blackberry Lavender Lemonade and Sparkling Rosemary Limeade, it says.

The custom analysis for Treatt was conducted by RTS Resource Limited who analyzed and interpreted food and drink trends on a global basis, as well as wider consumer trends to forecast the decisions that consumers are likely to make in the future. 

KEYWORDS: flavor trends health and wellness Mocktails natural beverages non-alcoholic drinks

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beer
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Celsius Fizz Free

CELSIUS launches new Fizz-Free flavors

PepsiCo.jpg

PepsiCo advances AI agenda

Narragansett Beer 1975 cans

Narragansett Beer celebrates 50 years of ‘Jaws’

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

July 15, 2025

Understanding the Best Material Type for Your Conveyor Systems

Leveraging decades of beverage production expertise, join Regal Rexnord’s Jeremy Fryman, Beverage Industry Marketing Manager and Tom Eure, Senior Account Executive as they dive into the landscape of plastic conveyor belt materials on the market and how to select the proper material type by application.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Jessica Jacobsen

    Flavor profiles gain steam in alcoholic drinks

    See More
  • Exotic fruits tap into health and wellness trends

    Exotic fruits tap into health and wellness trends

    See More
  • SFB Ficondindia Arancia

    Beverage brands expand flavor choices

    See More

Related Products

See More Products
  • quality control.jpg

    Quality Control in the Beverage Industry 1st Edition

  • nanotech.jpg

    Nanotechnology in the Beverage Industry 1st Edition

  • nutrients.jpg

    Nutrients in Beverages 1st Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing