2025 September

2025 Wholesaler of the Year: Southern Glazer’s Wine & Spirits

Family-led wholesalers’ passion continues with next generation leadership

September 10, 2025

With a U.S. footprint that spans 47 markets along with international reach in Canada, the Caribbean, Central America and South America, as well as the travel retail and cruise sector, Southern Glazer’s Wine & Spirits is staying on top of market needs by delivering exceptional service, insights and innovation.

the exterior of a Whole Foods Market store

Inflation, tech trends impact specialty channel

Natural and organic beverages prove broad appeal

Lauren Sabetta

September 2, 2025

For U.S. specialty retailers operating in the natural and organic space, although highly competitive, this grocery market has a great deal of choice, experts note.

Bragg Pineapple Turmeric Apple Cider Vinegar Blend

Botanical, adaptogens help beverage-makers meet health and wellness goals

Personalization, cross-category experimentation represent shifts in beverage market

Lauren Sabetta

September 3, 2025

In the world of beverages, a core part of how many people now define “better-for-you” beverage choices lies in the use of botanicals and adaptogens in formulations, experts note.

Chelsea Handler takes a stand with launch of Chelsea’s Vodka Lemonade lineup

Owl’s Brew partners with Handler, launches new products in beverage alcohol space

Lauren Sabetta

August 1, 2025

Chelsea Handler partnered with Maria Littlefield and Jennie Ripps, co-founders of Owl’s Brew, to launch Chelsea’s Vodka Lemonade, highlighting what it means to work with a women-led brand that’s all about bringing real, clean ingredients to the RTD beverage alcohol space.

Olé Margarita Mocktail Non-Alcoholic 4pk

Premiumization trends span across beverage industry

Alcohol, non-alcohol brands experience effects of premiumization

Chloe Alverson

August 19, 2025

Beverage industry experts explain how premiumization has influenced the market of both alcohol and non-alcohol beverages.

four bottles of Lifeway Probiotic Smoothie + Collagen

The culture of kefir

Lifeway Foods CEO discusses current kefir market

Chloe Alverson

August 26, 2025

As consumers continue to prioritize gut health, the kefir segment is expected to surge. Lifeway Foods CEO Julie Smolyansky shares her thoughts on the state of the market.

HPP technology offers beverage brands a fresh take on minimal processing

Machine advancements work to streamline beverage operations

Lauren Sabetta

September 8, 2025

With strong demand for beverages that are fresh tasting, functional and free from preservatives without sacrificing safety or shelf life, experts highlight how HPP technology can deliver minimal processing while maintaining nutrient integrity.

a Crown WJ 50 Series compact pallet truck

Forklifts help beverage warehouses accommodate expanded portfolios

Lift trucks manufacturers embrace software technology, ergonomics to support operators

Jessica Jacobsen

August 21, 2025

Beverage warehouses rely on forklifts to support a growing SKU portfolio while also maintaining safety within the facility.

millie bobby brown showing her coffee product line

Consumers crave added advantages in coffee beyond caffeine

Young consumers causing shift within coffee market

Chloe Alverson

August 18, 2025

Despite supply chain volatility, coffee continues to resonate with consumers, but fragmentation sees those additional benefits aside from caffeine pulling ahead.

Sweeteners help consumers balance taste, sugar reduction

Beverages using hybrid sweeteners continue to thrive

Jessica Jacobsen

August 28, 2025

U.S. consumers are finding their own balance when it comes to sweetener consumption as they weigh sugar reduction with taste.

Technology, basic common sense can reduce idle time

Fact sheets ‘Work Truck Idling Reduction’ offer fleets tips for idle reduction

Jeff Cioletti

September 4, 2025

Beyond basic behavioral shifts, the U.S. Department of Energy’s Alternative Fuels Data Center (AFDC) recommends various idle reduction technologies.

The image shows the Heinz Tomato Ketchup Smoothie

Fusion beverage flavors draw excitement, adventure

Smoothie King embrace unique flavor combos with HEINZ Tomato Ketchup Smoothie

Lauren Sabetta

August 25, 2025

With consumers increasingly looking for exciting and functional drinks that deliver on taste without compromising health goals, unique beverage flavors enable brands to capture attention in a crowded market.

Specialty beverages are having their moment

McDonald’s to test beverage concepts with learnings from CosMc’s

Jessica Jacobsen

August 15, 2025

Specialty beverages are not new to foodservice, but dedicated drive-thru beverage concepts are making waves in the market, while established operations are testing new drink lineups.

Nowadays Lemonade

July 28, 2025

Nowadays announced the launch of its latest limited-edition flavor: Lemonade.

PHX Sport Energy Drink

July 18, 2025

PHX, a functional beverage that blends hydration and energy in a single product, unveiled its signature drink lineup.

Vodkade

July 25, 2025

Vodkade introduces its signature hand-crafted, canned vodka cocktail, available in four flavors.

Spindrift Yuzu Mandarin

July 22, 2025

Spindrift Beverage Co. broadened its sparkling water portfolio with Yuzu Mandarin sparkling water.

Casamigos Margaritas

July 15, 2025

Casamigos, an award-winning tequila brand, announced the launch of Casamigos Margaritas, its first ever ready-to-drink Margarita variety pack.

Liquid I.V. unveils Orange Vanilla Dream

Brand launches ‘Thirstiest Summer Reads’ campaign

Staff Beverage Industry

July 1, 2025

Liquid I.V. announced the launch of Orange Vanilla Dream, its newest flavor adding to the Hydration Multiplier lineup.

Owl’s Brew Sun Tea & Vodka Flavors

July 17, 2025

In time for peak summer, Owl’s Brew, a line of fresh-brewed, hand-crafted, tea-based boozy beverages made from organic ingredients, announced the launch of Owl’s Brew Sun Tea & Vodka Flavors.

Sunsweet PlumGood

July 8, 2025

Sunsweet Growers Inc. announced the launch of PlumGood, a crisp, refreshing new juice beverage made from real, California-grown plums, it says.

Efficiency drives labeling equipment

Beverage-makers seek machinery that supports diverse portfolios

Chloe Alverson

August 26, 2025

No matter what size of operation, beverage manufacturers need labeling equipment that supports efficient operations.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

Beverage Industry Magazine

Cover Story

2025 Wholesaler of the Year: Southern Glazer’s Wine & Spirits

Features

Inflation, tech trends impact specialty channel

Botanical, adaptogens help beverage-makers meet health and wellness goals

Chelsea Handler takes a stand with launch of Chelsea’s Vodka Lemonade lineup

Premiumization trends span across beverage industry

The culture of kefir

HPP technology offers beverage brands a fresh take on minimal processing

Forklifts help beverage warehouses accommodate expanded portfolios

Consumers crave added advantages in coffee beyond caffeine

Sweeteners help consumers balance taste, sugar reduction

Columns

Technology, basic common sense can reduce idle time

Fusion beverage flavors draw excitement, adventure

Specialty beverages are having their moment

New Products

Nowadays Lemonade

PHX Sport Energy Drink

Vodkade

Spindrift Yuzu Mandarin

Casamigos Margaritas

Liquid I.V. unveils Orange Vanilla Dream

Owl’s Brew Sun Tea & Vodka Flavors

Sunsweet PlumGood

Packaging News

Efficiency drives labeling equipment

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