Nowadays announced the launch of its latest limited-edition flavor: Lemonade.

Dropping just in time for peak summer sipping, the new offering is now available in both a multi-serve bottle and ready-to-drink 12-ounce can format – each infused with 5mg of THC in each serving. Tart, crisp and refreshing, Nowadays Lemonade is a modern twist on the classic summer drink, providing a light and social buzz within 15 minutes, the company says. 

“We're excited to debut our Lemonade flavor as the ultimate summer beverage for a lifted experience,” said Justin Tidwell, CEO and founder of Nowadays, in a statement. “This launch represents our mission to redefine the future of drinking, combining the timeless appeal of a classic flavor with a bold, innovative twist to delight existing brand fans and new consumers alike.”

This launch marks the brand's third limited edition of its signature bottled spirit and its first flavor expansion for canned cocktails since they were introduced in August 2024. 

Nowadays Lemonade is now available for direct-to-consumer purchase on the company’s website with shipping to more than 40 states and will roll out in select retail locations nationwide, the company says.

The THC-infused bottled spirit is priced at $68.99 for a 750-ml bottle, while the 12-ounce THC Canned Cocktails are priced at $34.00 for a six-pack.

www.trynowadays.com