PSAs feature pro football players taking trash to recycle bins
September 15, 2021
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, launched Pepsi Trash Talk, an interactive sustainability platform aimed at teaching consumers the ins and outs of recycling, with the help of an all-star lineup of trash talking NFL athletes. A series of mini public service announcements (PSAs) feature pro players in all their competitive glory ― taking the trash talk from the field to the recycling bin.
In the beverage market, the diverse need states of consumers is encouraging original equipment manufacturers (OEMs) within the labeling division to ensure that their machines are able to be just as flexible and versatile.
Premium beverage brands are adopting premium labels with thinner materials and brighter designs to attract buyers. In June, ACTEGA released a new “no label” decorating solution designed to reduce waste by 50%: Signite.
Poll finds 9 in 10 Americans wants bottled water available wherever other drinks sold
May 18, 2021
Bottled water reaffirmed its position as America’s top packaged drink in 2020, outselling all other packaged beverages (by volume) for a fifth year in a row, according to new data from Beverage Marketing Corporation (BMC), New York.
PepsiCo Recycling announced the introduction of PepsiCo BottleLoop, a new program offering easy and accessible recycling to PepsiCo customers to address logistical challenges and reduce plastic packaging waste.
Food, beverage companies continue to use more recycled content
April 22, 2021
As we commemorate this year’s Earth Day and its theme, “Restore Our Earth,” the International Bottled Water Association (IBWA) is reminding consumers that if we each do our part and recycle, together we can improve the quality of our environment and decrease our use of virgin materials in all recyclable product packaging, including bottled water.
Consumers, packaging industries show disconnect in verbiage used for recycling
April 22, 2021
As recycling stakeholders work to educate and encourage more consumers to recycle this Earth Day and every day, new research reveals that consumers don’t necessarily understand some of the language commonly used.
Premium hard freezer pop brand’s packaging now recyclable through recycling leader
April 15, 2021
SLIQ Spirited Ice, a premium hard freezer pop launched by 21 Holdings LLC, a subsidiary of The Jel Sert Co., has partnered with TerraCycle, to make its packaging nationally recyclable in the United States.