A Numerator survey finds 78% of U.S. households surveyed reported paying some attention to protein in their diets. To support protein needs, beverage-makers are offering more ways to deliver the macro nutrient.
In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just athletes with its association to health and wellness, functional trends.
With health and wellness trends continuing to prompt innovation across beverage categories, experts highlight how the sports and recovery drink markets are catering to consumers’ evolving need states.
The creamers and dairy drinks market has remained relevant thanks to personalization, plant-based options and health and wellness trends, experts share.