Nestlé USA unveiled its 2027 Food and Beverage Trend Forecast, identifying the five shifts set to define how Americans eat and drink in the year ahead.
With interest in performance beverages on the rise, beverage-makers are turning to a variety of ingredient solutions for pre-, during and post-activities.
As consumers take greater control of their health and well-being, performance beverages that were once designed to fuel athletic and fitness activities also are being incorporated into broader wellness goals.
USANA Health Sciences launched Clear Protein + Creatine Mix, bringing clear whey protein isolate, micronized creatine monohydrate and electrolytes into one 50-calorie drink.
Quaker Oats, a brand of Purchase, N.Y.-based PepsiCo, announced the launch of Quaker Oat Shake & Go, a whole grain oat shake that is prepared in the bottle — add a liquid of choice, shake and enjoy, the company says.