Items Tagged with 'protein'

In this year’s State of the Industry report, fitness as a lifestyle continues to have a growing influence on sports and protein drink market.

Quaker Oats, a brand of Purchase, N.Y.-based PepsiCo, announced the launch of Quaker Oat Shake & Go, a whole grain oat shake that is prepared in the bottle — add a liquid of choice, shake and enjoy, the company says.

Jordan’s Skinny Mixes announced the launch of its newest product line: Refresher Stix and Protein Coffee (Proffee) Stix. 

Muscle Milk announced the complete reformulation of its protein shake lineup as well as its new campaign: Protein For All.

At ADM’s  flagship flavor facility in Erlanger, Ky., it’s all about reformulation in food and beverage to meet evolving trends.

Blue Diamond Growers announced the launch of Blue Diamond Almondmilk in four distinct varieties: Unsweetened Simple, Sweetened Simple, Signature Creamy and Chocolate Protein.

Proda announced the debut of its signature all-natural protein-infused soda that aims to push protein beyond the fitness niche, the company says.

The sports recovery, bone and joint health beverage market has pivoted to attract the everyday consumer, not just athletes. 

SkyPop, formerly known as DON’T QUIT, a better-for-you protein beverage company, unveiled its signature lineup of protein sodas.

With convenience and wellness trends driving interest in the creamers and dairy drinks markets, experts note that these segments are benefiting from consumers’ desire for beverages that are naturally nutritious.