Staff Beverage Industry

Fanta, a brand of The Coca-Cola Co., Atlanta, and Warner Bros. Pictures announced a global partnership ahead of the release of the highly anticipated movie “Beetlejuice Beetlejuice,” which debuts in cinemas on Sept. 6. 

7-Eleven Inc., Irving, Texas, is introducing new 7-Select additions to its beverage lineup including a new energy beverage, 7-Select Fusion Energy, and a new premium hydration beverage, 7-Select Rehydrate.

Athletic Brewing Co., Milford, Conn. and San Diego, is teaming up with Arsenal, becoming the club’s first Official Non-Alcoholic Beer Partner. Starting this August, the partnership will see cans of Athletic’s award-winning Run Wild IPA available at Emirates Stadium, London, for all men’s and women’s matches.

Novato, Calif.-based CG Roxane LLC, maker of Crystal Geyser Alpine Spring Water announced its Thirst for Progress campaign. The initiative includes a series of creative shorts dedicated to promoting hydration and sustainability throughout the summer season.

Revl Fruits, a brand of Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass., is giving consumers a chance to win a cushy summer job: Global VP of Water Park Inflatables.

Southern Glazer’s Wine & Spirits, Miami and Dallas, announced its plans to acquire Horizon Beverage Group Inc., one of New England’s premier alcohol distributors.

Califia Farms, Los Angeles, announced the acquisition of Uproot Inc., a plant milk dispenser system for foodservice. 

Chobani, New Berlin, N.Y., and La Colombe, coffee roaster, are getting into the festive fall spirit with the reveal of their 2024 pumpkin spice collection, which includes two new seasonal products – Chobani Pumpkin Spice Greek Yogurt Drink and Chobani Pumpkin Spice Barista Oatmilk. 

The newest cocktail-inspired RTD offering from Captain Morgan launches a nationwide sweepstakes that goes all-in on summer adventures and bold flavor.

Uncle Nearest Premium Whiskey, Shelbyville, Tenn., is set to launch its “Lost Chapter” series. The collection of limited-edition whiskeys will give consumers access to unreleased chapters of Uncle Nearest Founder and CEO Fawn Weaver’s acclaimed book, “Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest.”