Strawberry cream liqueur Tequila Rose, Weston, Mo., is co-sponsoring Palm Beach, Fla.’s Pink Retreat from June 19 to 22.

The Pink Retreat is an event dedicated to celebrating women of all ages and promoting mental health, community and empowerment — and is the perfect way to celebration National Pink Day on June 23, the company says.

Tequila Rose, which is pink in color and often referred to as “the little black dress” of cream liqueurs, embraces joy, uniqueness and the vibrant, empowering color pink, it shares. The beverage is known for its smooth combination of tequila and strawberry cream.

“National Pink Day is a great occasion to reflect on all the positive energy that comes with the color pink, and there’s no better way to embrace it than with a Tequila Rose cocktail in hand,” said Stephanie Taylor, sales and marketing manager for Tequila Rose, in a statement. “Whether you’re at the Pink Retreat or celebrating with friends, Tequila Rose is here to add a touch of joy to every moment. We’re thrilled to bring our signature drink and support to such a wonderful cause.”

The Pink Retreat is described as “a colorful getaway for connection and inspiration,” with a focus on community and connection, the company says. The retreat provides an array of activations, from art classes, tours, teas to a pink flamingo party cruise. This year, the Pink Retreat is excited to partner with No More Secrets, Mind Body Spirit, Inc., the nation's first Menstrual Hub and Uterine Wellness center, the brand says.

In addition to its sponsorship of the Pink Retreat, Tequila Rose says it is proud to celebrate National Pink Day and Pride Month. The brand notes that it is a supporter of inclusivity and positivity, inviting everyone to celebrate being unapologetically themselves with a pink drink in hand.

“Tequila Rose is perfect for any occasion,” Taylor said. “With its lighter alcohol content, it’s an easy-drinking choice and it’s surprisingly versatile, especially for summer. It’s a great addition to adult milkshakes, pink piña coladas, frozen pops or even a frosting for your favorite cupcakes.”