Grammy nominated, multi-Platinum recording artist Post Malone’s French rosé wine, Maison No. 9, is now available online and will be on shelves beginning July 1. Maison No. 9 is a light, high-quality, accessible rosé from Provence, France, that will be available with exclusive distribution and sales support from E. & J. Gallo Winery, Modesto, Calif.
Developed in partnership with friend and entrepreneur James Morrissey of Global Brand Equities, and Dre London, long-time music manager and Founder of London Entertainment, the collaboration is designed to break down the traditional perceptions around wine and its barriers for consumers.
Maison No. 9 was born from an idea to bring together a best-in-class winery with Post Malone’s love of the Mediterranean lifestyle and rosé, the company says. Morrissey, an Irish-born entrepreneur, introduced Post and Dre to the opportunity first over stories at dinner in Los Angeles, followed by a visit to the vineyard in Provence just days later. Deep-rooted knowledge of the entertainment industry, along with a shared hustle mentality and love of wine, gave the business partners confidence that the venture would succeed, it adds.
“Rosé is for when you want to get a little fancy,” said founder Post Malone, in a statement. “It’s a nice switch up and I have been thinking about doing my own wine for a while. It was great to work with Global Brand Equities because they saw the vision and we got to do some super cool stuff. Maison No. 9 goes down smooth, and you’re all going to love it.”
Working closely with winemaker Alexis Cornu, the founders spent much of 2019 — in-between Post’s sold-out tour dates — traveling frequently to the winery. They tried many grape varietals and sampled more than 50 blends until they developed a new blend of premium rosé with which they were happy.
“When the three of us decided to do this, we made it a priority to make something special,” Morrissey stated. “Even with hectic travel schedules, we make time to visit the winery frequently as it’s more than just a brand to us — it's a lifestyle. We set out to bring the best French rosé to the modern consumer, with a brand that speaks their language.”
Maison No. 9 is a 2019 Méditerranée IGP, 45 percent Grenache Noir, 25 percent Cinsault, 15 percent Syrah and 15 percent Merlot, easily identifiable by its soft, light “Provencal Pink” color that shines through the sleek, slender, sustainable all-glass packaging, the company says. Aromas of freshly picked fruit, such as ripe pineapple, pear and strawberry, meet hints of sweet French desserts once uncorked, it adds.
The name Maison No. 9 was inspired by Post’s favorite tarot card, the Nine of Swords, and represents overcoming the daily challenges we all face. The positive message is reflected in the bottle, and no detail was spared in the creative process to ensure the vision for Maison No. 9 came to life precisely as the trio intended. The wine lives in a taller, sleeker extra flint bottle featuring an elongated neck, designed for an easy holding experience while socializing and with a glass in the other hand. Post had an instant vision to create a solid glass custom closure for the bottle with “battlements” inspired by a medieval castle near the vineyard. Following months of intensive prototypes, a fully sustainable glass closure with the signature No. 9 was created to encourage re-use of the bottle.
"We have opportunities to create a lot of new projects with Post, and we are highly selective about what we invest our time and energy into. It has to be something we are really passionate about,” Dre London said. “With Maison No. 9, we knew immediately that it was the right fit. Between the people, the project and the product, the vision was there to create something authentic on the French Riviera that Post truly loves.”
Maison No. 9 will be available in three sizes: 750 ml, 1.5 ml and 3 liters, with suggested retail pricing of $21.99, $44.99, and $89.99, respectively.
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