Kim Crawford Wines announced the launch of its new Kim Crawford French Rosé.

French Rosé offers a sip of the French lifestyle with its iconic French design and flavors, it says. The grapes deliver an elegant and bright Rosé with notes of fresh red fruit, white floral aromas, and ends with a crisp, dry finish, it adds.

“Rosé continues to be one of the fastest growing varietals, so we saw an opportunity to expand our portfolio to meet consumer trends and introduce new audiences to our brand by offering a standout French Rosé,” said Chanel Caplan, vice president and general manager of brand management, in a statement. “Our leadership position and quality credentials allow us to make the best wines from the best regions and we are betting on France, following the success of our Italian Prosecco.”

This latest offering from Kim Crawford began shipping in October and will become more widely available early this year, the company notes.