Articles by Staff Beverage Industry

5-hour ENERGY, a brand of Living Essentials, Farmington Hills, Mich., announced the launch of 1-hour ENERGY, its smallest-ever innovation to help conquer Daylight Saving Time, it says.

Preston, Wash.-based Talking Rain Beverage Co., makers of Sparkling Ice, unveiled Popwell, a new prebiotic and immunity-supporting beverage. 

Iced tea brand Halfday is unveiling all-new packaging across its entire lineup. Along with the fresh new look, the company will introduce a classic Half & Half flavor, with a surprise, limited-edition flavor dropping this summer.

The new whiskey is triple distilled, triple cask matured and the latest permanent addition to the brand’s portfolio. 

Rémy Martin announces the launch of V.S.O.P This is My City Limited-Editions celebrating vibrant hip-hop cultures across the United States. This exclusive release features four unique bottle designs, each paying homage to the iconic cities of Atlanta, Chicago, Detroit, and New York City.

Spindrift Beverage Co. Inc., Newton, Mass., announced the newest addition to its product portfolio: Spindrift SODA. Launching with five flavors — Concord Freeze, Ginger Ale, Orange Cream Float, Shirley Temple and Strawberry Shortcake ― every flavor contains 20% not-from-concentrate juice.

Sprecher Brewing Co. teamed up with Ubisoft to release a limited-edition 16-ounce root beer can in celebration of Assassin’s Creed Shadows, the highly anticipated next chapter in the video game series. 

Celsius Holdings Inc., Boca Raton, Fla., announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock. 

G.O.A.T. Fuel, the performance-driven premium sports energy drink co-founded by legendary Pro Football Hall of Famer Jerry Rice, released its second limited-edition can, featuring Rice’s iconic image and signature. 

The campaign highlights NÜTRL Lime and the belief that great taste is meant to be shared.