Articles by Staff Beverage Industry

The newest cocktail-inspired RTD offering from Captain Morgan launches a nationwide sweepstakes that goes all-in on summer adventures and bold flavor.

Uncle Nearest Premium Whiskey, Shelbyville, Tenn., is set to launch its “Lost Chapter” series. The collection of limited-edition whiskeys will give consumers access to unreleased chapters of Uncle Nearest Founder and CEO Fawn Weaver’s acclaimed book, “Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest.” 

COOP Beverage Works, Oklahoma City, is expanding the Fiesta of Flavor this summer with new flavors from its line of TAMPICO Hard Punch.

In partnership with 20th Century Studios, International Delight is teaming up with film favorite “Home Alone” to give consumers a nostalgic taste this holiday season.

Pasadena, Calif.-based Better for All, a natural products innovator, announced the launch of its exclusive Brand Ambassador Program in parallel to the launch of their new direct-to-consumer (D2C) eCommerce store. 

Chobani LLC, New Berlin, N.Y., launched its first-ever shelf-stable low-fat dairy milk: Chobani Super Milk. This latest product innovation is nutrient rich and is made specifically to be donated to support people impacted by disasters as well as help some of the most vulnerable in Chobani’s hometowns, the company says.

The Brewers Association (BA), the Boulder, Colo.-based not-for-profit trade association dedicated to advocating for small and independent American craft brewers, announced the retirement of president and CEO Bob Pease. After 32 years with the Brewers Association, Pease will step down in early 2025 once his successor is in place.

Idris Elba has revealed his latest track, the sky-high summer anthem '”Pushing On” to mark the launch of GREY GOOSE Altius, the new luxury vodka inspired by the rare natural luxuries of the French Alps.