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Gatorade is releasing a new product: Gatorade Lower Sugar, the brand’s first ever sports drink with 75% less sugar than Gatorade Thirst Quencher, it says. 

Ingredient suppliers announced new investments that are supporting beverage new product development.

The Food Production Solutions Association (FPSA) announced two major philanthropic campaigns that will reach their crescendo at The Equipment, Automation and Technology Show for Food & Beverage (EATS).

PepsiCo announced details about many of the beverage portfolio innovations in the protein space, which are slated to debut in 2026.

The Coca-Cola Co. is giving consumers a new way to enjoy their favorite beverages with the debut of the 7.5-ounce mini can as a single-serve option in convenience stores nationwide beginning Jan. 1.

BODYARMOR Sports Drink announced a bold new chapter in Canada with a refreshed visual identity and the launch of “Choose Better,” a masterbrand campaign.

Tebracc’s strength in annatto complements ROHA’s global portfolio of natural pigments, it adds, especially as consumer and industry focus shifts toward natural, plant-based solutions.

Liquid Death, Los Angeles, announced its new distribution agreement with Big Geyser, New York.

Sewickley, Penn.-based BERO Brewing, a premium non-alcohol beer brand co-founded by Tom Holland, and happy Coffee, Montclair, N.J., a thoughtfully sourced, slow roasted coffee brand co-founded by Robert Downey Jr., announced a unique, dual collaboration: BERO Coffee Draught and happy Eternal Hoptimist ground coffee. 

Western Son’s portfolio consists of a wide selection of vodkas and a gin.