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Celebrating National Margarita Day, (Feb. 22) Topo Chico Hard, a brand of Molson Coors Beverage Co., Chicago, introduced two new innovations: Topo Chico Hard Margarita Flavored Alcohol Beverage six-pack glass bottles and Margarita MAX FAB Strawberry Hibiscus.

Pepsi announced the official launch of Pepsi Prebiotic Cola nationwide, marking the legacy cola’s introduction of prebiotic fiber.

Crimson Wine Group Ltd., and Purple Brands announced that Crimson Wine Group has acquired the critically acclaimed Raeburn wine brand from Purple Brands.

Dutch Bros Inc., a quick service beverage brand, is bringing the flavors customers love to more places with its Dutch Bros at home assortment.

Ingredient suppliers offer support for new product development and announce new ingredient statues.

REIGN Total Body Fuel, a performance beverage created by Monster Energy, Corona, Calif., is expanding its flavor lineup with the launch of Watermelon Sour Gummy, a candy-inspired innovation that fuses intense flavor with uncompromising performance, it says.

The Distilled Spirits Council of the United States (DISCUS) reported during its annual economic briefing that U.S. spirits maintained its market share lead in 2025.

The nourishing lip balm is infused with ceramides and peptides, the brand says, and is available in Strawberry Vanilla, Cherry Cola and Cream Soda — three of OLIPOP’s best-selling prebiotic soda flavors.

As football's biggest weekend approaches, Guinness and Pro Football Hall of Famer Joe Montana partnered with the SF-Marin Food Bank for a hands-on volunteer repack event, helping prepare hundreds of meals for neighbors across the Bay Area.

Real American Beer (RAB) announced it’s reached the 10-million-can milestone since launch 18 months ago, and unveiled a strategic relaunch of the brand positioning and partnerships.