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The Mark Anthony Group of Companies, Chicago, announced the acquisition of The Finnish Long Drink to accelerate growth and expand availability of the fast-rising ready-to-drink brand across North America.

Truly Hard Seltzer is turning belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win — and give it a new name: Believe, USA.

Ingredient suppliers are forming strategic partnerships to support the development and commercialization of new ingredients.

Keurig Dr Pepper Inc., Burlington, Mass. And Frisco, Texas, and JDE Peet’s N.V., Amsterdam, jointly announced that KDP has acquired 96.22% of the Shares of JDE Peet’s in the Offer. The transaction marks a major milestone in the company’s strategic transformation and long term growth agenda.

The dirty soda-inspired drink from Mountain Dew is available now at retailers nationwide in 20-ounce single bottles and 12-packs of 12-ounce cans, alongside Dirty Mountain Dew Zero Sugar. 

The Beverage Forum, the beverage industry's premier executive conference, will return April 28-29 at the Westdrift Manhattan Beach in Manhattan Beach, Calif., bringing together top-tier industry leaders including founders, retailers, suppliers and investors driving the next era of beverage innovation.

tarte cosmetics and Saint James Iced Tea announced a limited-edition collaboration. Blending beauty and beverage, this partnership brings together two fan favorites wrapped in exclusive, co-branded packaging.

Coca-Cola is debuting its new U.S. campaign, “And a Coke,” built on a the cultural norm that nothing completes a meal like a Coke, the company says.

GALLO has finalized an agreement with Kirin Holdings to acquire Four Roses Bourbon, bringing the American bourbon brand back under U.S. family ownership for the first time in 83 years. 

U.S. spirits exports declined 3.8% in 2025 to $2.37 billion, reflecting the impact of ongoing trade friction, retaliatory actions and broader economic headwinds, according to the 2025 American Spirits Exports Report released by the Distilled Spirits Council of the United States (DISCUS).