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This Halloween, SUNNYD is bringing mystery to the beverage aisle with the launch of SpookyD, a limited-edition mystery beverage designed to surprise taste buds and add a playful twist to the season’s most memorable moments, it says.

Dutch Bros announced the highly anticipated return of the Caramel Pumpkin Brûlée and Cookie Butter, as well as the debut of the new Autumn Berry. 

Beverages are becoming one of the most dynamic and innovative growth drivers in the restaurant industry, according to the National Restaurant Association 2026 Restaurant Beverage Trends report. 

SONIC is embracing the annual rush to declare fall’s arrival with Hotumn, a limited-time lineup of autumn-inspired beverages made for people who are mentally in fall but physically still in August, the company says. 

Mountain Dew and Trolli announced they are tapping into fan demand for fruit-forward heat and tropical-meets-spicy flavors with a new, limited-edition beverage: Mountain Dew x Trolli Mango Pineapple Punch.

Sazerac Co., Louisville, Ky., announced the launch of DALHO Soju in the United States, expanding its global portfolio with its first entry into the fast-growing soju category. 

Fireball Cinnamon Whisky unveiled its limited-edition Fireball Torch'd Vanilla, which blends rich vanilla, toasted marshmallow, smoky oak and warm baking spice.

McDonald’s USA is entering the world of energy with a Red Bull Dragonberry Energizer drink. 

Shiner has partnered with “Choosin’ Texas” singer Ella Langley for a collaboration brew named after the title track of Langley’s latest album.

Not only is Witch’s Brew making its return for the season, but Alani announced two new energy drink flavors for a fall collection: Ruby Apple and Voodoo Vanilla.