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Mountain Dew and Trolli announced they are tapping into fan demand for fruit-forward heat and tropical-meets-spicy flavors with a new, limited-edition beverage: Mountain Dew x Trolli Mango Pineapple Punch.

Sazerac Co., Louisville, Ky., announced the launch of DALHO Soju in the United States, expanding its global portfolio with its first entry into the fast-growing soju category. 

Fireball Cinnamon Whisky unveiled its limited-edition Fireball Torch'd Vanilla, which blends rich vanilla, toasted marshmallow, smoky oak and warm baking spice.

McDonald’s USA is entering the world of energy with a Red Bull Dragonberry Energizer drink. 

Shiner has partnered with “Choosin’ Texas” singer Ella Langley for a collaboration brew named after the title track of Langley’s latest album.

Not only is Witch’s Brew making its return for the season, but Alani announced two new energy drink flavors for a fall collection: Ruby Apple and Voodoo Vanilla.

Ingredient suppliers announced FEMA GRAS approvals and Prebiotic Verified certification.

7UP, a brand of Frisco, Texas-based Keurig Dr Pepper, is redefining the billion dollar lemon-lime category with its first evolution in more than 15 years, with a lime-led reformulation at the center.

Smirnoff Ice just officially earned the GUINNESS WORLD RECORDS title for the Largest Display of Hot Dogs in Put-in-Bay.

BeatBox Beverages, Austin, Texas, introduced Xtreme Sour Black Cherry, a limited-time flavor created for consumers who crave unexpected taste experiences, it says.