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Home » Topics » News

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Vita Coco Labubu Costumes

Vita Coco releases costumes for Labubu dolls

Costumes inspired by Vita Coco Treat flavors
Staff Beverage Industry
October 3, 2025

Vita Coco is bringing fruity ‘fits and sweet sips to Halloween with the launch of its first-ever mystery kits featuring Halloween costumes for Labubu dolls


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POWERADE POWER WATER

POWERADE unveils POWER WATER

New water 1st innovation in 5-plus years from brand
Staff Beverage Industry
October 1, 2025

POWERADE, a brand of the Coca-Cola Co., Atlanta, announced the launch of POWERADE POWER WATER, marking the brand’s first product innovation in over five years.


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Beverage News

Keychain establishes European footprint

Platform expands to Ireland, appoints European general manager
Staff Beverage Industry
September 30, 2025

With this recent funding and launch of AI-native product KeychainOS, the company will help local manufacturers reduce bottlenecks and manage their production cycles more efficiently, it adds.


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Diet Coke Lime

Retro Diet Coke Lime returns this fall

Limited-edition launch taps into nostalgia
Staff Beverage Industry
September 30, 2025

This fall, Diet Coke, a brand of The Coca-Cola Co., is bringing back one of its most beloved flavors, Retro Diet Coke Lime, returning to shelves nationwide Oct. 6. 


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Juni Lemonade Tea

Juni releases limited-edition variety

Sparkling drink available exclusively on DrinkJuni.com
Staff Beverage Industry
September 30, 2025

Juni, the sparkling adaptogenic tea brand co-founded by Jay Shetty, Radhi Devlukia, and Kim Perell, announced the launch of its newest limited-edition flavor.


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Dirty Mountain Dew

Mountain Dew adds indulgent flavor

Dirty Mountain Dew Cream Soda Dew debuts at NACS Show
Staff Beverage Industry
September 29, 2025

Mountain Dew, a brand of PepsiCo, is shaking things up with its latest release: Dirty Mountain Dew Cream Soda Dew, the first indulgent flavor in its portfolio.


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Charlie Sheen Wild AF

Charlie Sheen enters non-alcohol beer market

Wild AF available for pre-order, select online retailers
Staff Beverage Industry
September 29, 2025

Charlie Sheen and brand innovation shop The Silent Group are shaking up the non-alcohol beer market with the launch of Wild AF.


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Beverage News

Nestlé appoints new CEO of Nespresso

Alfonso Gonzalez Loeschen to take over as Nespresso’s CEO Nov. 1
Staff Beverage Industry
September 25, 2025

“We are happy to announce that Alfonso will become the new CEO of Nespresso and a member of the Group Executive Board,” said Philipp Navratil, CEO of Nestlé, in a statement.


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Stiller's Soda

Ben Stiller enters soft drink category with New York City launch

Stiller’s Soda available in 3 nostalgic flavors
Staff Beverage Industry
September 24, 2025

Ben Stiller launched Stiller’s Soda in his hometown of New York City, introducing a beverage that is low sugar, only 30 calories and all-natural. 


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Tito's Vodka Lalo Tequila

Tito’s Handmade Vodka to acquire the majority stake in LALO Tequila

Co-founder Eduardo ‘Lalo’ González will continue to steward brand’s production
Staff Beverage Industry
September 23, 2025

Tito’s Handmade Vodka, Austin, Texas, announced it has entered into a definitive agreement to acquire the majority stake in LALO Tequila, one of the fastest-growing tequila brands in the United States.


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