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Horticulture Co., Knoxville, Tenn., the parent company behind the hemp THC beverage brand Tempter’s, announced the launch of global icon Allen Iverson’s new Iverson line of hemp beverages powered by Viola at Circle K.

EATS, the Equipment, Automation & Technology Show for Food & Beverage, returns to McCormick Place, Oct. 28-30, with an expanded lineup of on-floor attractions. 

Lando Norris Zero Sugar features a yuzu melon profile and a can wrapped in Norris’ iconic helmet design. 

FreshBrew Group, Houston, one of the largest private-label coffee and tea roasters in the country, announced the acquisition of Long Island City, N.Y.-based White Coffee Corp.’s Branded Coffee licensed division, which includes the nation’s largest portfolio of licensed bagged coffee and K-Cup products. 

The maker of 5-hour ENERGY products announced multiple bold flavor announcements launching later this year and next year.

Gatorade is releasing a new product: Gatorade Lower Sugar, the brand’s first ever sports drink with 75% less sugar than Gatorade Thirst Quencher, it says. 

Ingredient suppliers announced new investments that are supporting beverage new product development.

The Food Production Solutions Association (FPSA) announced two major philanthropic campaigns that will reach their crescendo at The Equipment, Automation and Technology Show for Food & Beverage (EATS).

PepsiCo announced details about many of the beverage portfolio innovations in the protein space, which are slated to debut in 2026.

The Coca-Cola Co. is giving consumers a new way to enjoy their favorite beverages with the debut of the 7.5-ounce mini can as a single-serve option in convenience stores nationwide beginning Jan. 1.