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PepsiCo appoints Ram Krishnan CEO for PepsiCo Beverages North America

Appointment follows Kirk Tanner’s retirement from PepsiCo, named Wendy’s Co president, CEO
Staff Beverage Industry
January 22, 2024

PepsiCo Inc., Purchase, N.Y., appointed Ram Krishnan CEO for PepsiCo Beverages North America (PBNA). Krishnan’s appointment follows the retirement of Kirk Tanner from PepsiCo on Feb. 2. Tanner was appointed by The Wendy’s Co.’s Board of Directors as president and CEO, effective Feb. 5. 


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Simply Spiked kicks off 2024 with release of Limeade line

Flavored malt beverage brand adds 4 new Limeade flavors
Staff Beverage Industry
January 19, 2024

Simply Spiked, manufactured by Chicago-based Molson Coors Beverage Co., is kicking off 2024 with the launch of Simply Spiked Limeade, a line of four zesty limeade flavors made with 5% real fruit juice that’s squeezed and then concentrated, it says.


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Technomic reveals global beverage category insights

New study identifies what’s next for the competitive global beverage category
Staff Beverage Industry
January 18, 2024

Technomic released its Beverage Global Menu Category Report, which explores foodservice category sizing by country, outlook and expectations, consumer patronage and preferences, menu trends, global and local chains, and brands to watch.


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American Craft Spirits Association details key sales, insights data

Top 5 producing states make up 32.4% of the U.S. craft distiller universe
Staff Beverage Industry
January 18, 2024

The American Craft Spirits Association (ACSA) and Park Street presented highlights from the 2023 Craft Spirits Data Project (CSDP) at its Annual Craft Spirits Economic Briefing. 


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CocaColaLeaderLab.jpg

Coca-Cola Leader Lab helps address issues facing foodservice

New program free to all foodservice, on-premise partners
Staff Beverage Industry
January 17, 2024

The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Leader Lab, a people-centric leadership program that addresses a significant issue facing the future of foodservice: attracting, developing and retaining an engaged frontline workforce.


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Pepsi_WildCherry.png

Pepsi Wild Cherry launches Get Wild campaign

Campaign features TV spots geared for millennials
Staff Beverage Industry
January 15, 2024

Purchase, N.Y.-based PepsiCo’s Pepsi Wild Cherry unveiled Get Wild, a new advertising campaign that captures the essence of modern adulthood and the new “wild” realities of millennials and young adults. 


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Press_for_bubly.jpg

bubly sparkling water helps consumers take on Dry January

Promotion giveaway going on through Jan. 31
Staff Beverage Industry
January 11, 2024

To help consumers through Dry January, bubly sparkling water is making it a little easier for consumers with its “press for bubly” campaign. Consumers have the opportunity to enter for a chance to win their very own, limited run press for bubly button.


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WSWA_Logo.jpg

WSWA alcohol shipping study shows 25% of adults report no ID checks

Survey conducted with Morning Consult contacted 2,200-plus U.S. adults
Staff Beverage Industry
January 10, 2024

Wine & Spirits Wholesalers of America (WSWA), Washington, D.C., released the findings of a new survey conducted in partnership with Morning Consult that measured current alcohol shipping practices, consumer sentiment and purchasing behaviors.


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SparklingIce_AnythingButSubtle.jpg

Sparkling Ice, Annie Murphy partner for new campaign

Anything But Subtle campaign coincides with Rich DePencier joining as chief growth officer
Staff Beverage Industry
January 9, 2024

Sparkling Ice announced the launch of a new marketing campaign: Anything But Subtle, featuring Emmy Award-winning actress Annie Murphy, best known for her role as over-the-top celebutante Alexis Rose in “Schitt’s Creek.”


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Humm_Groundforce_900.jpg

SYSTM Foods acquires HUMM Kombucha

Kombucha brand joins company’s functional beverage portfolio that includes REBBL, Chameleon Organic Coffee
Staff Beverage Industry
January 3, 2024

SYSTM Foods, a functional beverage brand platform, announced the acquisition of HUMM Kombucha. HUMM will be part of the SYSTM brands portfolio, alongside plant-powered functional beverage brands REBBL and Chameleon Organic Coffee. 


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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