Premier specialty coffee retailer Reborn Coffee Inc., Brea, Calif., announced its readiness to mass produce its newly designed 4th Wave Cold Brew line, with production scheduled to begin in early Q1 2025 in the United States, Malaysia and Korea. 

This next-generation cold brew exemplifies Reborn Coffee’s commitment to redefining industry standards with advanced design and innovation. Building on the success of prior collaborations — such as the exclusive “Miami Passion” cold brew that was presented during an F1 event with Hagerty Garage + Social in Miami, and the luxury cold brew pairing with Brugal — the company is poised to expand its reach to global markets, it notes.

“Cold brew remains one of the fastest-growing segments in the coffee industry, and Reborn Coffee is dedicated to leading the way with unmatched quality, innovation, and reach,” said Jay Kim, CEO of Reborn Coffee in a statement. “Our 4th Wave Designed Cold Brew launch represents a pivotal step in our mission to elevate the global coffee experience and drive long-term growth.”

Reborn’s cold brew line is tailored to serve diverse markets, including hotels, B2B channels, large retailers and local distribution networks. With production scheduled to commence early next year, this initiative positions Reborn Coffee to capture significant market share while meeting the growing demand for premium cold brew products, the company says.

As the company prepares for this major launch, Reborn Coffee continues to innovate and expand its product portfolio for coffee enthusiasts worldwide.