STōK Cold Brew creates Peppermint Mocha-themed swimwear
Swimwear line aims to encourage fans to 'embrace the cold (brew)'
STōK Cold Brew, a Danone North America brand, is embracing the bold and the cold with a Peppermint Mocha Holiday Swimwear Collection. The swimwear line acknowledges that fans of the ready-to-drink (RTD) coffee brand have an unwavering dedication to cold brew.
“STōK Cold Brew fans are obsessed with cold brew no matter the temperature, so naturally, we had to launch our very own Peppermint Mocha Holiday Swimwear Collection to help them celebrate this all-in obsession year-round,” said Brittney Polk, vice president of RTD beverages at Danone North America, in a statement. “At STōK, it’s only natural for us to do things differently than everyone else. We pour the cold brew while others crank up the heat, and now, we rock our swim trunks while others reach for their holiday sweaters.”
The collection features the following:
- One piece swimsuit
- Swim trunks
- Bucket hat
- Hydro slides
- Beach towel
- STōK Cold Brew
All items in the collection feature a pattern matching that of the holiday sweater on the Peppermint Mocha bottle. Consumers can quite literally match the boldness of their favorite cold brew and prove that the cold weather won’t stop them from enjoying it, the company says.
STōK Cold Brew Peppermint Mocha is returning to shelves for the second holiday season. The product is for those who actually love the taste of coffee, the brand says, as it is not overly sweet and not underwhelming, making it “the perfect coffee-forward cold brew for the winter season.”
The entire swimwear collection will be available for free for a limited time while supplies last, with a limit of one item for each person, at stokholidayswimwear.stokbrew.com.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
