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Officially turning 20 years old, MTN DEW BAJA BLAST is giving fans what they deserve: a full year of MTN DEW BAJA BLAST celebrations and the chance to buy the variety not only at Taco Bell, but also in bottles and cans all-year in 2024 in stores nationwide for the first time.

Austin, Texas-based Chameleon Organic Coffee announced it has entered into a licensing agreement with Girl Scouts of the USA to introduce delicious variations of Chameleon’s award-winning cold brew, featuring Girl Scout Cookie inspired flavors, launching in the coming months.

Athletic Brewing Co., Milford, Conn. and San Diego, is inviting drinkers to “Give Dry a Try” this January by offering an easy way to track the days they don't consume alcohol.

Behavioral research platform Veylinx, New York, revealed in a new year-over-year study how consumer demand is increasing for both non-alcohol and alcohol canned cocktails.

Loverboy, New York, is ringing in 2024 with non-alcohol versions of two of its original, top-rated sparking tea flavors. Non-Alcoholic White Tea Peach and Non-Alcoholic Lemon Iced Tea are full-flavor varieties made with zero sugar and super low in calories and carbs, and available to order on DrinkLoverboy.com.

Ahead of Super Bowl LVIII weekend in Las Vegas, football fans will have an opportunity to bowl with current NFL players and NFL Legends to support community football players across the country at the Super Bowl Bowling Classic sponsored by Pepsi.

Broomfield, Colo.-based International Delight, a brand of Danone North America, announced the introduction of its Cold Foam Creamer, an innovative new format that effortlessly elevates coffee creations.

Chobani LLC, New Berlin, N.Y., a next generation food and beverage company originally known for its high-quality Greek yogurt, announced that it has acquired La Colombe for $900 million.

Elmhurst 1925 announced the return of OatNog, just in time for the festive season. The limited-edition flavor also makes a special guest appearance in country music sensation Walker Hayes’ latest music video: “Fancy Like Christmas.” 

HOP WTR has partnered with a certified hypnotist to develop a “HOPnotic spell” designed to put consumers into a trance that will help them form healthier habits through the power of hypnotherapy.