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To celebrate the upcoming release of Illumination and Nintendo’s “The Super Mario Galaxy Movie,” bubly launched limited-edition flavors and character-themed packs to help consumers immerse themselves in the film’s universe before the movie hits theaters.

Tractor Beverage Co. announced that Haymaker has earned Clean Label Project (CLP) Certification, following independent, finished-product testing for a broad range of industrial and environmental contaminants.

Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, announced it is entering 2026 with an unrivaled commitment to flavor leadership, debuting innovations across its carbonated soft drinks (CSDs), teas, waters, energy and juice drinks portfolios. 

Celebrating National Margarita Day, (Feb. 22) Topo Chico Hard, a brand of Molson Coors Beverage Co., Chicago, introduced two new innovations: Topo Chico Hard Margarita Flavored Alcohol Beverage six-pack glass bottles and Margarita MAX FAB Strawberry Hibiscus.

Pepsi announced the official launch of Pepsi Prebiotic Cola nationwide, marking the legacy cola’s introduction of prebiotic fiber.

Crimson Wine Group Ltd., and Purple Brands announced that Crimson Wine Group has acquired the critically acclaimed Raeburn wine brand from Purple Brands.

Dutch Bros Inc., a quick service beverage brand, is bringing the flavors customers love to more places with its Dutch Bros at home assortment.

Ingredient suppliers offer support for new product development and announce new ingredient statues.

REIGN Total Body Fuel, a performance beverage created by Monster Energy, Corona, Calif., is expanding its flavor lineup with the launch of Watermelon Sour Gummy, a candy-inspired innovation that fuses intense flavor with uncompromising performance, it says.

The Distilled Spirits Council of the United States (DISCUS) reported during its annual economic briefing that U.S. spirits maintained its market share lead in 2025.