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With the arrival of holiday season, Dutch Bros announced it is serving up its most festive menu yet with the launch of two new seasonal sips, a first-ever themed food item and a pair of returning classics.

Swig, Home of the Original Dirty Soda, and Liquid Death launched their first-ever collaboration on Oct. 26, introducing Blood Thirsty, a limited-time drink served in an exclusive 20-ounce color-changing collectible cup. 

Miller Lite is celebrating the Milwaukee Brewers triumph by offering fans a literal taste of victory with Clinch Cans.

Uncle Matt’s Organic, the Official Orange Juice of the Orlando Magic, is taking its team partnership beyond OJ with the launch of Uncle Matt’s Organic Magic Lemonade. 

Cargill has introduced Craftiva, a reduced-sugar brand of flavored syrups and sweetener packets for consumers who want to cut back on sugar without giving up on taste, the company says. 

Red Bull introduced its Red Bull Winter Edition Pistachio & Berries. This seasonal offering is available for a limited time with and without sugar at retailers nationwide while supplies last.  

The annual award celebrates a top innovation in flexible packaging.

Three hundred Italian exhibitors and wine industry professionals from 35 countries will come together at Vinitaly.USA.

In honor of National Sparkling Water Day, Sodastream is introducing Sodastream Fountain, a countertop beverage system that lets consumers customize flavor, carbonation level and serving size in a single machine. 

Spindrift Beverage Co., Newton, Mass., announced a partnership with Dallas Cowboys quarterback Dak Prescott, a longtime Spindrift drinker and investor.