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Sprite, a brand of The Coca-Cola Co., announced the launch of “The Living Tracklist,” a new campaign that reimagines hip-hop’s 50 most impactful songs as a living, evolving canon shaped by culture, conversation and community. 

Sazerac Co., Louisville, Ky., announced the national launch of three new ready-to-drink (RTD) cocktail brands, demonstrating the company’s continued investment in one of beverage alcohol’s fastest-growing categories. 

In celebration of the brand’s legacy, Mountain Dew is announcing a limited-edition commemorative can bundle for purchase for a limited time on TikTok Shop.

America’s leading beverage companies, including The Coca-Cola Co., Keurig Dr Pepper and PepsiCo, announced the nationwide expansion of a shared digital ingredient transparency infrastructure, American Beverage explains.

The Brewers Association (BA) and the American Cider Association (ACA) announced that CiderCon and the Craft Brewers Conference & BrewExpo America (CBC) will co-locate in San Antonio, Texas, April 5-7, 2027.

oHy, Grand Rapids, Mich., announced the nationwide launch of two new flavors: Blackberry and Pineapple.

Lifestyle wellness brand Alani Nu announced the launch of its newest limited-edition energy drink: Purple Cotton Candy. 

Anheuser-Busch announced a $20 million investment in its operations in St. Louis and Arnold, Mo. The investment aims to upgrade brewery and packaging equipment to fuel production of Michelob ULTRA.

SUNNYD is celebrating the season with the launch of its limited-edition USA Celebration Packs, available nationwide for a limited time this summer.

Ingredient suppliers announced clinical study results as well as manufacturing facility expansions.