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Home » Topics » News

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ICEE x PEEPS

ICEE, PEEPS reunite to bring PEEPS Marshmallow-Flavored ICEE

Collaboration returns ahead of Easter for a limited time
Staff Beverage Industry
March 19, 2026

Back by popular demand, The ICEE Co., and Just Born Inc., the makers of PEEPS, are reuniting for a second year of the limited-edition PEEPS Marshmallow-Flavored ICEE, available nationwide ahead of Easter.


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Beverage News

Breakthru Beverage Group announces entry into hemp-derived THC category

Wholesaler to first launch in Minnesota with additional markets to follow
Staff Beverage Industry
March 19, 2026

Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and Canada, announced its entry into the hemp-derived THC beverage category, launching first in Minnesota with additional markets to follow in the coming weeks.


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Death Wish Daredevil Box

Death Wish Coffee to release Daredevil-inspired collector’s box

Limited-release kit celebrates upcoming season of Marvel Television show
Staff Beverage Industry
March 19, 2026

Death Wish Coffee Co. announced the release of a limited-edition collector’s box inspired by Season 2 of Marvel Television’s “Daredevil: Born Again,” streaming March 24 on Disney+.


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Beer Girl Shark Tank

Beer Girl founder heads to ABC's ‘Shark Tank’

Pitch highlights beer brand’s low-ABV brews, zero sugar and gluten-reduced attributes
Staff Beverage Industry
March 18, 2026

Beer Girl, Laguna Beach, Calif.-based, announced that co-founder Caroline Foulk will appear on ABC's Emmy Award-winning show “Shark Tank.”


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Image of AeroFlexx flexible packaging.

Announcing the 2026 Recipient of the Steve Fairfield Memorial Award

douglasPeckenpaugh_contact.jpg
Douglas J. Peckenpaugh
March 17, 2026

The annual award, presented at Global Pouch Forum, celebrates flexible packaging innovation.


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Austin Eastciders Giddy Up

Austin Eastciders rolls out Giddy Up

High-ABV, punch-inspired innovation built for convenience
Staff Beverage Industry
March 11, 2026

Giddy Up is not an extension of Austin Eastciders’ cider line. It’s an entirely new product for a different moment, the brand states.


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Simply Spiked Bolder

Simply Spiked unveils Simply Spiked Bolder

New 7.5-ounce mini cans and 12% ABV Strawberry Lemonade now available nationwide
Staff Beverage Industry
March 10, 2026

Simply Spiked, a brand of Molson Coors Beverage Co., Chicago, is expanding its portfolio with the launch of Simply Spiked Bolder.


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7 Brew RTD Coffees

7 Brew brews new ready-to-drink coffees

Canned flavored espressos launching in Arkansas Walmart stores
Staff Beverage Industry
March 10, 2026

The RTD coffee is available in three of the 7 Brew’s top-performing flavors: Blondie, Brunette Brownie and Banana Bread


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Beverage News

Ingredient suppliers announce new facilities, strategies

Apura Ingredients addition of Leo Aguado
March 10, 2026

Ingredient suppliers are opening new facilities and announcing updated sustainability strategies to drive future of market.


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poppi and Bubble Skincare collaboration

poppi partners with Bubble Skincare, launches lip products

Collaboration features soda-inspired skincare
Staff Beverage Industry
March 9, 2026

The limited-edition collection features three soda-inspired lip products. 


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

April 8, 2026

2026 State of the Industry Series: Non-Alcohol Beverages

In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

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