Beverage Industry Top Stories

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Michael Kirban, co-founder and executive chairman of The Vita Coco Co., has seen the company accomplish one of its best quarters in history, but still aspires to introduce more consumers to the benefits of coconut water.

As younger adults consume less wine, baby boomers dominant wine consumption, in part because they’re still the largest generation by population.

Although craft beer sales are slowing, experts note that IPAs continue to dominate the category.

Total milk ― comprised of dairy, plant and all other milks ― is in hopes of a revival as the category continues to be challenged following its spikes in volume and dollar sales in 2020.

Technology is playing a greater role when it comes to calculating insurance costs for fleets, particularly as some look into adding electric vehicles to the mix.

As the beverage industry works toward tackling environmental degradation, experts highlight how sustainable packaging efforts are having an impact on plastic bottle manufacturing.

As consumers are spending less on discretionary items and more on essentials, experts note that mass merchandisers are capitalizing on value, variety and services.

Experts suspect that the future is bright for both the energy drink and sparkling water market, Phocus is looking to be the go-to solution for consumers seeking both.