Beverage Industry Top Stories

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Experts suspect that the future is bright for both the energy drink and sparkling water market, Phocus is looking to be the go-to solution for consumers seeking both.

SKU proliferation and automation are among the many trends prompting beverage warehouses to select software solutions that can manage and execute efficient and effective operations.

As wellness trends have taken hold in the beverage space, experts highlight how natural and organic trends are impacting color choices used in the market.

Experts suggest that beverage brands can further innovate their portfolios by offering plant-based protein-fortified alternatives within various beverage categories. 

In beverage warehouses, the demand for more sustainable operations has prompted distributors and manufacturers to incorporate practices that are less taxing to the environment, but also benefit operations.

Shedding light on beverage alcohol sponsorships, SponsorUnited, a sports and entertainment platform, released its inaugural “Alcohol Beverages Marketing Partnerships 2023” report, which analyzes sponsorship trends and spend across various alcohol brands.

PACK EXPO Las Vegas 2023, taking place Sept. 11-13, welcomed more than 32,000 attendees, the most in the show’s history, with more than 2,300 exhibitors across 1 million net square feet of exhibit space.

Marketing has entered its renaissance as digital solutions have allowed brands to take their engagement with consumers to another level. To take full advantage of digital’s potential, experts highlight the importance of auditing social platforms and employing content creators for collaborations.

The prospect for widespread deployment of autonomous beverage delivery trucks is still very much a futuristic one. But there have been significant developments in the past couple of years that bring that future a little bit closer.

As today’s consumers look to maximize their dollars on nutritious food and beverages, experts highlight how natural and organic retailers can capitalize on health and wellness trends.