Beverage Industry Top Stories

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Natural Products Expo West, part of the New Hope Network family of brands, hosted thousands of attendees and exhibiting companies March 3-6 at the Anaheim Convention Center.

The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation.

Despite premium-driven growth and RTD cocktails on the rise, experts highlight how the spirits market is facing real pressure from inflation, tighter consumer budgets, and a shift in consumer behavior.

Plant-based proteins have moved from being a niche option to a go-to ingredient to meet protein needs in beverage development.

Beverage Industry has selected eight new beverage products introduced in March 2026. 

Aside from its sustainable attributes, experts note that consumers and beverage-makers alike are turning to plastic packaging for its durability, portability and reliable product protection.

Zero-sugar and diet extensions have aided the performance of the carbonated soft drink market as well as the proliferation of prebiotic sodas.

Tequila and mezcal segments continue to be impacted by premiumization and consumer trends.  

As the wellness space becomes increasingly complicated, Hint refreshes its branding to highlight the simple and accessible attributes from the unsweetened flavored water brand.

With today’s consumers fully embracing omnichannel shopping, experts note that beyond the product sale, brands can shape both immediate purchasing decisions and future brand commitment by understanding that consumers are looking for a unified experience.