Beverage Industry Top Stories

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During its first Honey R&D Summit of the year, the National Honey Board (NHB) detailed the magnificence of honeybees and why the ingredient is not just a typical sweetener, but a functional powerhouse.

The influence and demand for tropical flavors remains ever present in the food and beverage market; however, formulators must tackle cost and supply chain variables to deliver products that consumers want and can afford.

Generation Z and Generation Alpha are reshaping beverage trends as they seek functional beverages that align with personal beliefs. 

Certified organic and containing just five ingredients, Tart currently is available in the Original Cherry flavor, which Fredrick says started in her college kitchen.

Associations have highlighted the dearth of professional drivers, which is part of the reason fleets continue to integrate more light- and medium-duty vehicles that don’t require a CDL to operate.

Demand for shrink and stretch sleeve labels from beverage-makers remains strong, particularly with brands focused on premium positioning, functional products, and limited-edition offerings.

Bret Werner at MikeWorldWide, offers insights into what opportunities brands that aren't advertising during the Super Bowl can utilize to still engage with the event.

Given the increased interest in cognitive health and the role energy drinks play in daily routines, suppliers highlight the ingredients beverage-makers are utilizing that support cognitive health and energy needs.

With growing interest in gut health and the benefits of pre- and probiotics, beverage brands are launching an array of drinks across categories.

The positive connotations associated with exotic fruits are helping these ingredients to influence innovation within the beverage market.