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REBBL announced the return of its Protein Spiced Pumpkin Pie functional beverage, available for a limited time. 

Bruichladdich Distillery announced the release of its next Octomore series: Octomore 15. 

Founded in 1885 in Angers, France, Giffard Liqueurs, a fifth-generation, family-owned company, announced the launch of its non-alcoholic liqueur line.

Espolòn Tequila introduced Flor de Oro, a limited-edition Reposado tequila infused with natural extract from the marigold flower.

Jones Soda announced entering the functional beverage space with Pop Jones, an all-natural prebiotic beverage.

Uncle Nearest Inc., the makers of Uncle Nearest Premium Whiskey, announced the arrival of Nearest Green Tennessee Whiskey. 

Mooala, a leading organic plant-based milk brand, announced the launch of its Organic Barista Blend Oatmilk. 

Michael Michail and Universal Brands Inc. debuted Xpress Harder Iced Tea, a 9.9% ABV hard iced tea available in a 24-ounce single serve can.

Nutrabolt announced a flavorful partnership with The Hershey Co. with the launch of new C4 products and flavors rolling out this fall with additions planned for 2025 and beyond.

American Metal Whiskey, an extension of American Metal Customs shop celebrated for its custom cars and motorcycles, unveiled its new whiskey innovation: The Disciple.