BeatBox announced the expansion of its flavor multiverse with the addition of Mystic Grape.

“Grape has been one of the most-requested, most-hyped flavors in our brand's history,” said Brad Schultz, co-founder and chief marketing officer at BeatBox, in a statement. “As we continue to listen to our community and co-create memorable experiences, we developed BeatBox Mystic Grape with the intention to transform a familiar memory with a nostalgic taste into a modern-day party-perfect beverage.”

BeatBox’s newest addition follows a high-profile flavor collaboration with Shaquille O'Neal, who teamed up with the brand earlier this year to launch Shaq’s Blueberry Lemonade, which quickly became a BeatBox best-selling flavor, the company says.

“BeatBox won’t stop at new flavors, we’ve also introduced new party-friendly formats,” said Zech Francis, senior vice president of global marketing for BeatBox, in a statement. “We just launched portable four-packs and reintroduced our 3-liter BigBox. Designed for sharing, we are committed to incorporating fan feedback into our portfolio and will continue to invest in the evolution of BeatBox.”

Packaged in resealable carton the 11.1% ABV Mystic Grape is now available to purchase at retailers nationwide.

www.beatboxbeverages.com