Jim Beam introduced Jim Beam Sunshine Blend, its latest innovative bourbon, arriving just in time to brighten the North American summer, it says.

Crafted for daytime sipping, Sunshine Blend is a smooth, light and vibrant twist on classic bourbon, made with sunny social moments in mind, the company says. With bourbon drinkers expanding and Gen Z/millennials leading a shift toward lighter, sessionable spirits, Sunshine Blend enters the moment — bringing flavor, ease and sociability to a category traditionally known for depth and complexity, it adds.

Packaged in a 750-ml bottle, the 40% ABV (90 Proof) Jim Beam Sunshine Blend is available to purchase nationwide.

www.jimbeam.com