Fire Department Coffee, a firefighter- and veteran-owned brand, unveiled its new espresso lineup: Skull Crushing Instant Espresso.

“We set out to make the best instant coffee on the market,” said Luke Schneider, founder and CEO of Fire Department Coffee, in a statement. “We know the instant coffee category hasn’t always been known for high-quality coffee, but we believed it could be better — bolder, smoother and more satisfying. Whether you’re on shift, on the road or just short on time, our Skull Crushing Instant Espresso Coffee delivers an incredible coffee experience, right when you need it most.”

Launching this month in 3,600 Walmart stores nationwide, the brand is bringing barista-quality espresso in a convenient and cost-effective format to a category overdue for disruption, it says.

www.firedeptcoffee.com