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Better For All Cups.jpg

Better for All launches Brand Ambassador Program, eCommerce store

Ambassador candidates include students attending colleges and universities, creators and influencers
Staff Beverage Industry
July 17, 2024

Pasadena, Calif.-based Better for All, a natural products innovator, announced the launch of its exclusive Brand Ambassador Program in parallel to the launch of their new direct-to-consumer (D2C) eCommerce store. 


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Sunkey Beverage Holdings completes sale of Silver Eagle Beverages

Greg Mitchell named president, Tim Mitchell as CEO
Staff Beverage Industry
July 11, 2024

Miami-based Sunkey Beverage Holdings completed its acquisition of Silver Eagle Beverages, a beer and beverage wholesalers, whose distribution territory includes San Antonio, Bexar County and 12 additional counties in southwest Texas.


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Chobani Super Milk.png

Chobani launches shelf-stable ‘Super Milk’ to support those in need

Chobani Super Milk to be deployed nationally by the American Red Cross
Staff Beverage Industry
July 10, 2024

Chobani LLC, New Berlin, N.Y., launched its first-ever shelf-stable low-fat dairy milk: Chobani Super Milk. This latest product innovation is nutrient rich and is made specifically to be donated to support people impacted by disasters as well as help some of the most vulnerable in Chobani’s hometowns, the company says.


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Bob Pease Brewers Association.jpg

Brewers Association announces retirement of President, CEO Bob Pease

Association retains Kittleman & Associates to lead the search for Pease’s replacement
Staff Beverage Industry
July 10, 2024

The Brewers Association (BA), the Boulder, Colo.-based not-for-profit trade association dedicated to advocating for small and independent American craft brewers, announced the retirement of president and CEO Bob Pease. After 32 years with the Brewers Association, Pease will step down in early 2025 once his successor is in place.


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Private label sets market share records in first half of 2024

Private label beverage dollar sales up 4.3%
Staff Beverage Industry
July 9, 2024

Store brands reached all-time highs in both unit and dollar share during the first six months of 2024, compared with the same period a year ago, according to new Circana sales data provided exclusively to PLMA.


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Idris Elba.png

GREY GOOSE Altius, Idris Elba reveal new sky-high anthem

Actor, producer and DJ shares inspiration behind the track
Staff Beverage Industry
July 9, 2024

Idris Elba has revealed his latest track, the sky-high summer anthem '”Pushing On” to mark the launch of GREY GOOSE Altius, the new luxury vodka inspired by the rare natural luxuries of the French Alps.


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Innis Gunn Tequila Cask Blonde.png

Innis & Gunn launches Tequila Cask Blonde

Seasonal beer matured in Mexican tequila casks
Staff Beverage Industry
July 9, 2024

Innis & Gunn, Edinburgh, Scotland, announced the launch of Tequila Cask Blonde in the United States. Combining the smooth character of a blonde ale with distinctive notes of tequila, the Innis & Gunn Tequila Cask Blonde is matured using specially selected Mexican tequila casks.


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Seagrams Crown 7 Campaign.png

Seagram's 7 Crown unveils Timeless Taste ad campaign

Whiskey brand rolling out six new ads
Staff Beverage Industry
July 5, 2024

Seagram's 7 Crown, a brand of Diageo North America, New York, is toasting timeless American staples with an icon in America – the 7&7— with the launch of its new ad campaign, Timeless Taste.


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Pepsi Pineapple.png

Pepsi Pineapple is back, exclusively at Little Caesars

Offering available in new 20-ounce bottle
Staff Beverage Industry
July 1, 2024

PepsiCo’s Pepsi, Purchase N.Y, and Little Caesars, Detroit. Mich. announced the return of the fan-favorite Pepsi Pineapple, available exclusively at Little Caesars for a limited time only.


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Mary Jones Shooters.png

Mary Jones launches HD-9 Shooters

New format meets demand for mini drinks, broadens footprint in new category
Staff Beverage Industry
June 28, 2024

Jones Soda Co., Seattle, announced the launch of Mary Jones Hemp Delta-9 (HD-9) Shooters. The new product joins the brand's HD-9 craft sodas and gummies, featuring the same pure cane sugar formulation and classic taste of Jones Soda, adapted for HD-9.


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