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Home » Topics » Beverage News

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Readers vote for their favorite new product of December

Focus+ edges out competition for the honor
jessica Jacobsen
Jessica Jacobsen
January 20, 2015

Readers must have brains on their brain. In Beverage Industry’s December Readers’ Choice Product of the Month poll, Fairfield, Conn.-based Focus Now Solutions LLC’s Focus+ took home the honor after garnering 31 percent of the vote. 


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IRI posts new strategies for national, private-label brand growth

National brands showing momentum in drug stores; private label standing out in mass/supercenter channel
January 20, 2015

During the recession, private-label products enjoyed increasing popularity as consumers looked for new ways to save on everyday purchases during the economic downturn. In fact, U.S. consumers spent $120 billion on private-label products during the past year, marking a year-over-year increase of 2.1 percent, according to Chicago-based Information Resources Inc. (IRI). However, this growth now seems to be leveling off, and this small uptick was largely driven by price increases, it reports.


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Tin Man Brewing Co. offers four of its craft beers in cans

Craft brewer works with Rexam for packaging
January 19, 2015

Tin Man Brewing Co., Evansville, Ind., released four of its core craft beers in 16-ounce cans from Rexam Beverage Can Americas, Chicago. The craft brewer noted that it chose to package its Circuit Bohemian Pilsner, Alloy American Pale Ale, River Irish Red Ale and Overlord Imperial IPA in cans because it is the ideal package for craft beer.


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Anheuser-Busch emphasizes importance of balanced portfolio

Beer company plans to focus on new product innovation this year
jessica Jacobsen
Jessica Jacobsen
January 16, 2015

St. Louis-based Anheuser-Busch (AB), a division of AB InBev, hosted media members at its headquarters during the fourth quarter of 2014.


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Anheuser-Busch test-launches Bud Light Button

App allows consumers to order cases of beer for delivery with touch of a button
January 15, 2015

St. Louis-based Anheuser-Busch (AB) is bringing consumers a new way to order and enjoy Bud Light with its Bud Light Button beer delivery app, which it currently is test-launching in the Washington, D.C., market. When using the app, consumers of legal drinking age can order Bud Light with the touch of a button, and they might even have an “Up for Whatever” experience accompany the special deliveries made through the app.


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Foley Family Wines to import Piccini Wines

Partnership will be California winery’s first foray into Italian wines
January 14, 2015

Bill Foley and Mario Piccini have entered into a partnership to import, market and distribute Piccini's portfolio of wines in the United States. 


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Global non-alcohol market volume grows 3.3 percent

Euromonitor finds China, Brazil and Mexico posting strong growth
January 13, 2015

Chicago-based Euromonitor International reports that global soft drink, also referred to as non-alcohol, volumes grew by just more than 3 percent in 2014, while value sales grew by more than 6 percent to reach $867.4 billion. 


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Pepsi selects Hype your Hometown contest winner

Pepsi to recognize Rochester, N.Y., during the Superbowl XLIX halftime event
January 13, 2015

Purchase, N.Y.-based PepsiCo Inc.’s Pepsi brand crowned Rochester, N.Y., the most hyped hometown in America as part of its Hyped for Halftime campaign. 


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Teavana launches Winterberry Green Tea Blend

New beverage release in conjunction with green tea tasting experience
January 12, 2015

In celebration of National Hot Tea Month, Starbucks Coffee Co. brand Teavana released its newest handcrafted variety: Winterberry Green Tea Blend. Available in all Teavana stores, Winterberry is a blend of green tea infused with hints of strawberry and citrus, the Seattle-based company says.


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Dos Equis launches retail, on-premise contest

Dos Equis Marks the Spot campaign designed to boost beer sales during slower months
January 8, 2015

Dos Equis, a premium Mexican beer brand of White Plains, N.Y.-based Heineken USA Inc., introduced a new, fully integrated digital retail and on-premise promotion aimed at driving sales during a period when beer sales typically hit a lull, the brand says. Dos Equis Marks the Spot will run from Feb. 1 through the end of March, with targeted digital platforms and in-store elements inviting consumers to participate in a daily virtual treasure hunt to locate the brand’s famous XXs for the chance to win the “most interesting” winter experiences.


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