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Kraft Foodservice, a division of Northfield, Ill.-based Kraft Foods Group Inc., is offering free merchandising racks for its Mio liquid water enhancers. Designed to boost bottled water sales at foodservice locations, the company is offering two options: a hitchhiker rack or a cooler door rack.

Seattle-based Jones Soda Co. released a new limited-edition premium soda flavor: Peanut Butter and Jelly (PB&J).

Cold-brewed coffees are gaining attention in the marketplace, including among Beverage Industry readers. Showing their affinity for ready-to-drink, cold-brewed coffee, 22 percent of voters named High Brew Coffee as the best new product that was posted on www.bevindustry.com during the month of July, making the new lineup the winner of the magazine’s July Readers’ Choice Product of the Month poll.

Honest Tea, a Bethesda, Md.-based independent operating unit of The Coca-Cola Co., conducted The 2014 National Honesty Index and found that, when faced with a choice to be honest or not, 95 percent of Americans were honest, up from 92 percent in 2013.

Bacardi U.S.A. Inc., Coral Gables, Fla., will launch Grey Goose VX (Vodka Exceptionnelle) in the U.S. market this fall.

Inspired by the popularity of variety packs in the craft beer segment, Seattle-based Dry Soda Co. launched a Summer Discovery Pack mixed pack of its three best-selling natural soda flavors.

The Coca-Cola Co., Atlanta, and Monster Beverage Corp., Corona, Calif., have entered into definitive agreements for a long-term strategic partnership that they expect will accelerate growth for both companies in the global energy drink category.

In celebration of National Coffee Month in August, Canton, Mass.-based Dunkin’ Brands introduced its new Colombian Packaged Coffee under the Dunkin’ Donuts brand name.

White Plains, N.Y.-based Heineken USA’s Newcastle beer brand is resurrecting its Werewolf Blood-Red Ale for the 2014 Halloween season. The company reports that the brew was its top-selling imported, limited-edition beer last year.

San Francisco-based DripDrop Inc., the maker of a same-named medical-grade
rehydration solution, announced that it has closed a $5.8 million round of financing, which will help the company to accelerate development and continue to drive availability in retailers and hospitals, the company says. Investors include funds affiliated with owners of the San Francisco 49ers, Seth Taube and Brook Taube of Medley Corp., and American rock musicians Sammy Hagar, Joe Satriani, and Grateful Dead’s Bob Weir.