Krispy Kreme, Winston-Salem, N.C., and Massimo Zanetti Beverage USA, Portsmouth, Va., announced a multi-year licensing agreement for Massimo Zanetti to roast and distribute Krispy Kreme coffee for sale in grocery, mass-merchandise and club stores as well as online at The duo plans to expand availability to other online locations in the future.

As part of the agreement, which was brokered by Krispy Kreme’s exclusive licensing agency, Brand Central, 12-ounce branded bags of Krispy Kreme ground coffee in Smooth, Decaf and Rich blends now are available for purchase at retailers throughout the United States and online at The duo plans to soon launch the products at as well.

“Working with Massimo Zanetti Beverage USA to introduce new packaging sizes and varieties of our ground coffee for at- home-brewing underscores our continued commitment to bring our great-tasting blends to coffee consumers wherever they choose to shop,” said Mark LaBrecque, vice president of marketing, licensing and consumer packaged goods at Krispy Kreme, in a statement.

Brian Kubicki, vice president of marketing at Massimo Zanetti Beverage USA, added: “Krispy Kreme is a great brand with a very loyal fan base, and we are truly excited about the opportunity to be their roasting partner. We will utilize our coffee-roasting expertise, existing retailer relationships and vast distribution network to make it easy for their fans to enjoy the great cup of coffee they have come to expect either at-home or at the office.”