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El Mayor Tequila, a brand of St. Louis-based Luxco, has debuted a fresh look. The brand updated its logo and launched a new, contemporary packaging, it says. 

To celebrate the global partnership with the upcoming James Bond film “No Time to Die,” Heineken is revealing the real secrets to being Bond and encouraging shoppers to connect with their inner secret agent, it says. The retail promotion invites consumers to text “Heineken” to “007” to receive a disappearing invisible ink message. The message will reveal to consumers whether they have won prizes, including branded merchandise, tickets to advance movie screenings, or a pair of tickets to the red-carpet event in Los Angeles, it adds.

New York-based illycaffè introduced illy Cold Brew Ready-to-Drink, a smooth and balanced, naturally sweet with minimal acidity coffee, the company says.

Mamma Chia, Carlsbad, Calif., announced that its Chia Vitality Beverages and Chia Energy Beverages are now keto friendly, with just 6 grams of net carbohydrates in each serving. All Mamma Chia products are USDA Certified Organic, Non-GMO Verified, 100 percent vegan and free from lactose, soy and gluten.

REBBL, Emeryville, Calif., announced a transition to 100 percent recycled and recyclable plastic bottles. The plant-based beverage brand’s new Green Packaging Initiative applies to all of its 12-ounce drinks.

As people tend to indulge on food and beverage options around the holidays, January tends to be a time where better-for-you solutions shine. This trend holds true for Beverage Industry’s Readers’ Choice: New Product of the Month poll.

D.G. Yuengling & Son Inc., Pottsville, Pa., announced the launch of FLIGHT by Yuengling, a new upscale light beer that is designed to elevate the drinking experience for consumers who want more from their beer, the company says. Born from six generations of brewing expertise, FLIGHT by Yuengling is a 95-calorie light beer featuring 2.6 grams of carbohydrates and a 4.2 percent alcohol by volume.

Malibu, a brand of New York-based Pernod Ricard USA, is adding a splash to summer with its latest innovation. Malibu Splash is a sparkling ready-to-drink malt beverage that is available in four flavors: Strawberry, Lime, Passion Fruit and Pineapple.