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Johnnie Walker Paper-based Bottle

Diageo announces creation of paper-based bottle for Johnnie Walker

Spirits-maker partners with Pilot Lite to launch sustainable packaging company
July 13, 2020

London-based Diageo plc, makers of Johnnie Walker, Smirnoff and Guinness, announced that it has created a 100 percent plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker in early 2021.


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Coca-Cola Freestyle Contactless Technology

Coca-Cola Freestyle unveils contactless solution

No app, account needed to use mobile technology, company says
July 13, 2020

As the coronavirus pandemic continues to reshape the world around us and shift consumer behavior, The Coca-Cola Co., Atlanta, is rolling out a new pouring option to meet consumer needs with its latest Coca-Cola Freestyle technology innovation — contactless, mobile pouring from a smartphone.


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Neuro Drink Mixes

Neuro Brands releases drink mixes

neruoSLEEP, neuroIMMUNE now available as powdered drink mixes
July 9, 2020

Neuro Brands LLC, Los Angeles, has introduced a new line of powdered drink mixes. The new mixes debuting this week are powdered versions of the neruoSLEEP and neuroIMMUNE beverages.


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Bardstown Bourbon Co. virtual tour

Bardstown Bourbon Co. launches virtual facility tour

Guided 360 tour of distillery offers behind-the-scenes look
July 8, 2020

The Bardstown Bourbon Co., Bardstown, Ky., has launched a complete virtual 360 tour of its entire grounds and facilities online and free to the public. Created in response to state-mandated closures due to COVID-19, this enchanting, interactive and educational experience allows viewers to visually adventure throughout the groundbreaking facilities.


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Stone Brewing Tanergine Hazy IPA

Stone Brewing updates name, packaging for popular IPA

Stone Tangerine Express Hazy IPA clarifies hazy status with craft beer
July 7, 2020

Stone Brewing, Escondido, Calif., announced that its Stone Tangerine Express Hazy IPA debuted flashy new packaging and an updated name, prompting somewhat-needed clarifications about this popular beer.


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Deschutes Irish Stout

Deschutes Brewery develops alcohol-free Irish Stout

Craft brewer partners with Sustainable Beverage Technologies to create flavorful beer
July 7, 2020

Bend, Ore.-based Deschutes Brewery recently embarked on a new endeavor to create a high-quality non-alcohol beer that rivals the experience of a full-strength craft beer. The result is Deschutes’ alcohol-free Irish Stout, a traditional Irish-style stout with coffee-like roasted malt character, light chocolate and a dry, light-bodied drinking experience.


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Fresh Victor Cocktail Mixers

Readers name their favorite beverage of May

Fresh Victor Mixers wins with 29 percent of vote
July 6, 2020

Summer is in full swing and so are the new product releases. In the most recent Readers’ Choice: New Product of the Month poll for May from Beverage Industry, it looks as though readers are looking “freshen up” their beverage selections.


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Health-Ade Booch Pop

Health-Ade Kombucha launches soft drink alternative line

Health-Ade Booch Pop available in 3 flavors
July 2, 2020

Torrance, Calif.-based Health-Ade Kombucha launched a new beverage line under the Health-Ade brand name.


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Cupcake Lighthearted Wines

Cupcake Vineyards releases collection of low-calorie wines

Cupcake LightHearted available in 4 varietals
July 1, 2020

Just in time for summer, Cupcake Vineyards, Livermore, Calif., announced the launch of Cupcake LightHearted, the brand’s newest addition to its lineup of premium California wines. Cupcake LightHearted contain just 80 calories, 8 percent alcohol by volume and less than 1 gram of sugar in each 5-ounce serving.


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Swiss Miss Magically Delicious Lucky Charms

Swiss Miss, Lucky Charms partner for new hot cocoa

Magically Delicious Hot Cocoa features iconic Lucky Charms marshmallows
June 29, 2020

Swiss Miss, a brand of Chicago-based Conagra Brands, is partnering with Lucky Charms on Magically Delicious Hot Cocoa. This new hot cocoa features all the iconic Lucky Charms marshmallows including hearts, stars, horseshoes, clovers and blue moons, unicorns, rainbows and red balloons.


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